Director, Digital Marketing

Samsung Electronics America; Plano (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Samsung Electronics America, Inc. is seeking a senior Channel/ B2B marketing leader to drive digital channel execution and demand generation.

The role collaborates with the Display Integrated Marketing team to create compelling assets, manage campaigns, and oversee a cross-functional marketing organization in a fast-paced, matrixed environment. The ideal candidate has a Bachelor’s degree with 12+ years of marketing experience, strong leadership skills, and expertise in Excel and PowerPoint,

Qualifications

• Bachelor's Degree and 12+ years of relevant experience in Channel or B2B marketing.
• Experience managing direct and indirect teams, including agency oversight.
• Brand or channel marketing with emphasis on digital channel execution.
• Familiarity with marketing and sales channels within high-tech product technology industry preferred.
• Agency experience a plus.
• Comfortable working in a dynamic, matrixed organization with cross-functional partners.
• Advanced Microsoft Excel and Microsoft PowerPoint knowledge; AI fluency for workflows.

Responsibilities

• Collaborate with the Display Integrated Marketing team to create marketing assets for digital channels and Sales support.
• Oversee CRM & Lead Generation campaigns to generate pipeline and demand; measure results with agency partners.
• Oversee content and social calendar across LinkedIn, Facebook, Instagram, X and YouTube to expand reach and awareness.
• Direct Creative Services team to develop content and collateral in-house, ensuring timely feedback and prioritization.
• Work with cross-divisional groups to maximize MDF spend and shared platforms.
• Attend events as needed to participate in content filming and on-site production.
• Share campaign performance reporting monthly with local and global marketing teams.

Skills

Advanced Excel

PowerPoint

AI fluency

Strong communication

Team leadership

Education

Bachelor's Degree

Job description

Skills And Qualifications

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Position Summary

This role is not eligible for immigration sponsorship

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role And Responsibilities

• Collaborate closely with the Display Integrated Marketing team to create compelling marketing assets for digital channels and Sales support. This could be sales presentations or pitches, case studies, social content, event support, white papers, one-pagers or flyers, website content, webinars, etc.
• Oversee key team R&Rs:
• CRM & Lead Generation: launch and manage lead generation campaigns to generate pipeline and create demand for Sales execution. Measure results through regular performance reviews with agency partners to ensure pipeline health and marketing-led lead creation.
• Content & Social: oversee content and social calendar across LinkedIn, Facebook, Instagram, X and YouTube to ensure exposure of Display success stories and installs, identify new opportunities to expand reach and awareness, create pull through from written case studies and content from marketing campaigns and other touchpoints.
• Creative Services: oversee team of creative designers who develop content and collateral in-house. Provide timely feedback, ensure request pipeline is clean and properly timed, prioritize as needed for customer meetings.
• Work with cross-divisional and cross-functional groups, such as Sales, training and other business units, to maximize MDF spend and shared platforms
• Attend events as needed to participate in or oversee content filming and production on-site
• Share campaign performance reporting monthly and insights for new opportunities within digital channels with local and global marketing teams for visibility

Skills & Qualifications

• Bachelor's Degree and 12+ years of relevant experience in Channel or B2B marketing
• Experience managing direct and indirect teams, to include agency oversight
• Prior experience in brand or channel marketing with emphasis on digital channel execution
• Familiarity with marketing and sales channels within high-tech product technology industry preferred
• Agency experience a plus
• Comfortable working in a dynamic, fast paced industry and matrixed organization with cross-functional partners
• Advanced Microsoft Excel and Microsoft PowerPoint knowledge and skills; AI fluency and prompting skills to create efficient workflows
• Must possess a strong articulate communication style, both written and verbal skills

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [e-mail] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.