Senior Director Marketing Communications

FlyteHealth; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

A leading company in digital health is seeking a Senior Director of Marketing Communications to drive brand awareness and business growth. The role involves strategic leadership in marketing initiatives, public relations, and content strategy, aimed at positioning the company as a leader in tech-enabled obesity care. The ideal candidate will have over 10 years of experience in healthcare marketing and a proven track record in executing successful campaigns.

Benefits

Equity Shares

401(k)

Discretionary PTO Plan

Parental leave

Remote-first Company

Internet Stipend

Paid Company Holidays

Qualifications

• 10+ years of progressive marketing communications experience in digital health or B2B healthcare services.
• Proven success in executing PR and digital marketing campaigns.

Responsibilities

• Develop and execute marketing strategy aligned with business objectives.
• Lead PR initiatives and secure media placements.
• Oversee content marketing and enhance patient journey.

Skills

Strategic Leadership

Public Relations

Market Intelligence

Content Strategy

Data Analysis

Stakeholder Management

Job description

Senior Director Marketing Communications

Senior Director Marketing Communications

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FlyteHealth is revolutionizing the way individuals manage obesity by combining clinical excellence with innovative digital health solutions. We partner with payers, PBMs, and consultants to provide a comprehensive weight management solution that integrates lifestyle modifications with clinical interventions, including GLP-1 and non-GLP-1 treatments. Our mission is to maximize employee health benefits while delivering measurable health outcomes.

The Role:

We are seeking a dynamic and strategic Marketing Professional to be our Senior Director Healthcare Marketing & Communications. In this high-impact role, you will lead initiatives in our marketing team that drive brand awareness, thought leadership, and business growth through integrated marketing and communications strategies. Your expertise will help position FlyteHealth as the industry leader in tech-enabled obesity care.

Key Responsibilities:

• Strategic Leadership: Develop and execute a holistic marketing strategy aligned with FlyteHealth’s business objectives, including digital marketing, content creation, PR, and brand positioning.
• Healthcare Public Relations: Lead comprehensive PR initiatives, securing high-impact media placements, crafting compelling press releases, and leveraging social media to amplify our value story, clinical efficacy, and leadership insights.
• Competitive Market Intelligence: Establish a competitive intelligence framework, including SWOT analyses, battle cards, and tracking of competitor clinical results and marketing strategies to refine FlyteHealth’s market positioning.
• Clinical Thought Leadership: Leverage internal medical experts to create and promote clinical white papers, peer-reviewed publications, and social media content that underscores our expertise and efficacy.
• Content & Brand Strategy: Oversee a robust content marketing calendar, developing high-quality materials (articles, blogs, videos, presentations) that educate and engage key stakeholders, including employers, consultants, and payers.
• Customer Engagement, Patient Journey & NPS Optimization: Drive initiatives that enhance the patient journey, leveraging data insights, SMS, and email campaigns to improve engagement and Net Promoter Scores (NPS).
• Integrated Outreach Campaigns: Design and implement employer group marketing campaigns, including email templates, office signage, and digital assets, ensuring a seamless client experience and measurable engagement.
• Creative Direction & Asset Management: Manage creative asset development, overseeing branding, website content, marketing collateral, and video production to maintain FlyteHealth’s industry-leading presence.
• Internal Communications & Culture Building: Partner with HR to foster a culture of engagement through internal initiatives, team celebrations, and community involvement programs.
• Value Story: Take a fresh look at our value story to find ways to improve including: how we differentiate from competitors, simplifying our solution offering, demonstrating our clinical results, recognizing our patient journey, and hinting at future enhancements.

What We’re Looking For:

• 10+ years of progressive marketing communications experience, ideally in digital health, healthcare technology, or B2B healthcare services.
• Proven success in executing PR, digital marketing, and thought leadership campaigns within the healthcare industry.
• Deep expertise in selling tech-enabled clinical services to benefits consultants, self-insured employers, insurance payers, and health systems.
• A strategic mindset with the ability to lead cross-functional initiatives in a highly matrixed organization.
• Strong analytical capabilities to measure marketing effectiveness and optimize strategies accordingly.
• Ability to manage high-stakes stakeholder relationships, including executive leadership, sales teams, and external partners.

Why FlyteHealth?:

• Equity Shares
• 401(k)
• Discretionary PTO Plan
• Parental leave
• Remote-first Company
• Internet Stipend for remote working
• Paid Company Holidays

FlyteHealth values diversity and is committed to equal opportunity for all persons regardless of their race, religion, color, creed, marital status, age, national origin or ancestry, physical disability, medical condition, sexual orientation, and gender identity.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Hospitals and Health Care, Health and Human Services, and Wellness and Fitness Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

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