Senior Director, Luxury Group Sales

Sandestin Investments LLC.; Town of Florida (NY); On-site; USD 140,000 - 200,000; Full time

Job summary

Sandestin Golf & Beach Resort seeks an Executive Director of Group Sales to lead the group sales team and drive revenue for luxury meetings and events along Florida’s Emerald Coast.

The role requires a strategic, client-focused leader with a proven track record in large-scale group sales, strong negotiation and relationship-building skills, and the ability to collaborate across resort departments to deliver exceptional experiences.

Qualifications

• Bachelor’s degree in Hospitality, Business Administration, Marketing, or related field.
• Minimum 5 years in group sales within luxury resort, hospitality, or events.
• Proven track record of sales growth in group sales.
• Strong leadership and people-management skills.

Responsibilities

• Develop and execute sales strategy to attract large-scale events and corporate groups.
• Promote the resort's 90,000 sq ft of meeting and event spaces for memorable events.
• Cultivate and maintain relationships with corporate clients and meeting planners.
• Lead, mentor and develop the group sales team for high performance.
• Monitor market trends in meetings and events to stay competitive.
• Collaborate with operations, catering, marketing and other departments.
• Prepare budgets, forecasts, and sales reports to guide decisions.

Skills

Leadership

Negotiation

Communication

Client relationships

Education

Bachelor's degree

Tools

CRM software

Job description

Sandestin Golf & Beach Resort seeks an Executive Director of Group Sales to lead the group sales team and drive revenue for luxury meetings and events along Florida’s Emerald Coast.

The role requires a strategic, client-focused leader with a proven track record in large-scale group sales, strong negotiation and relationship-building skills, and the ability to collaborate across resort departments to deliver exceptional experiences.