Senior Director, Integrated Marketing - Higher Education Growth

Remote Genie; New York (NY); Hybrid; USD 95,000 - 110,000; Full time

Benefits offered by this job

401(k) with company match

Health, dental, and vision insurance

Annual education stipend

Growth opportunities

Job summary

Noodle is seeking a Sr. Director, Integrated Marketing to lead marketing strategies for our university partners. You’ll serve as the client-facing marketing lead, guiding cross-functional teams and delivering data-informed campaigns that drive enrollment growth.

In a remote-first environment, you will align with brand standards, monitor performance, and mentor a team while collaborating with strategy, creative, and analytics to scale marketing impact across programs.

Qualifications

• Bachelor’s degree required.
• 10–15 years of marketing experience, with significant time in higher education, education technology, or B2B2C models.
• Experience managing direct reports is required.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Excellent communication and interpersonal skills; ability to build client relationships.
• Strong organizational and project management skills; balance multiple priorities.
• Experience building cross-functional and senior-level relationships to drive alignment.
• Familiarity with Wrike or similar PM tools is a plus.
• Willingness to travel up to 20%.

Responsibilities

• Lead client-facing marketing strategy for a portfolio of university partners.
• Collaborate with media, analytics, enrollment, and strategy teams to optimize campaigns.
• Ensure brand alignment and compliant branded impressions across programs.
• Leverage analytics and dashboards to generate insights and guide decisions.
• Synthesize insights into executive-level materials and presentations.
• Mentor and collaborate with marketing colleagues across strategy, creative, and demand generation.]
• Oversee team members supporting partner portfolios and drive innovation and efficiency.

Skills

Client relationships

Strategic leadership

Cross-functional collaboration

Data-driven decision making

Communication

Project management

Team mentoring

Education

Bachelor’s degree

Tools

Wrike

Google Workspace

Job description

Noodle is seeking a Sr. Director, Integrated Marketing to lead marketing strategies for our university partners. You’ll serve as the client-facing marketing lead, guiding cross-functional teams and delivering data-informed campaigns that drive enrollment growth.

In a remote-first environment, you will align with brand standards, monitor performance, and mentor a team while collaborating with strategy, creative, and analytics to scale marketing impact across programs.