Senior Marketing & Enrollment Strategy Consultant

Remote; San Francisco (CA); Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

Work from NYC office or home office

Computer and charger on us

401(k) with company match, plus equity

Medical, dental, and vision insurance

EAP

Parental leave

Wellness initiatives

Calm app subscription

Educational stipend

Growth opportunities

Job summary

Noodle is seeking a seasoned marketing and enrollment strategist to lead consulting projects for university partners. You will diagnose challenges across diverse programs and develop clear action plans that drive enrollment from demand generation through matriculation.

The ideal candidate thrives as a consultant, asks hard questions, and defends a point of view to senior academics. Expect travel up to 20% and a largely remote work setup.

Qualifications

• 7+ years of experience in digital marketing (agency experience preferred).
• Demonstrated experience across a range of institution types and program types — the ability to recognize what transfers between contexts and what doesn't.
• Direct experience in higher education or with higher ed clients.
• Proven experience leading workshops and presenting to senior stakeholders.
• Strong background in market research, competitive analysis, and strategy development.
• Deep understanding of the enrollment funnel, from demand generation through matriculation, in online higher education programs.
• Experience scoping and structuring consulting engagements, including estimating effort and setting realistic client expectations.
• Track record of producing recommendations that clients actually implement.
• Ability to build strong relationships and work collaboratively across departments.

Responsibilities

• Serve as a consultative partner to institutions, diagnosing marketing and enrollment challenges and identifying root causes.
• Lead and facilitate workshops and discovery engagements with deans, provosts, program directors, and faculty, ensuring smooth engagement kickoff and strategy alignment.
• Prepare and deliver presentations that secure buy-in from university stakeholders.
• Scope engagements in partnership with account and business development teams — defining objectives, deliverables, level of effort, and timeline, and adjusting scope as the diagnosis evolves.
• Develop clear, sequenced action plans with defined owners, timelines, and success measures — designed for either Noodle implementation or the partner's internal execution.
• Apply market and user research and conduct competitive analyses to inform positioning and enrollment strategy, leveraging AI tools where they add speed or depth.
• Translate research findings into strategic recommendations that drive marketing and recruiting decisions across the funnel.
• Collaborate cross-functionally with internal teams to shape and refine partner strategy.
• Brief internal stakeholders — copywriters, designers, implementation — on strategy and deliverables to ensure clean handoff to executing teams.
• Analyze and interpret performance data to provide actionable insights and recommend strategic direction across marketing channels, from top-of-funnel demand generation through application and enrollment.
• Map the student journey in collaboration with our brand and experience strategists, focusing on key touchpoints throughout the recruitment funnel.

Skills

Diagnostic Thinking

Teamwork

Oral Communication

Written Communication

Critical Thinking

Data-Driven Decision Making

Tools

Marketing automation tools

CRM platforms

SEO tools

Content marketing platforms

Job description

Noodle is seeking a seasoned marketing and enrollment strategist to lead consulting projects for university partners. You will diagnose challenges across diverse programs and develop clear action plans that drive enrollment from demand generation through matriculation.

The ideal candidate thrives as a consultant, asks hard questions, and defends a point of view to senior academics. Expect travel up to 20% and a largely remote work setup.