Senior Director, Integrated Marketing

11105 Expedia, Inc.; Seattle (WA); On-site; USD 269,000 - 431,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Employee assistance program

Wellness and travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group is seeking a Senior Director, Integrated Marketing for Hotels.com to lead the development and execution of strategic brand campaigns across global markets. You will partner with GM teams, product marketing, media, and agencies to translate brand strategy into actionable plans and measurable performance.

You will drive cross-functional collaboration, set KPIs, and optimize campaigns based on analytics, ensuring the brand resonates in multiple regions while delivering business value.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• Master’s degree preferred.
• 16+ years in marketing, creative leadership, and strategic planning with measurable results.
• Data-driven brand strategies from vision to development.
• Ability to manage multiple priorities in a matrixed environment.
• Strong analytical interpretation and KPI development.

Responsibilities

• Develop integrated marketing strategy informed by traveler insights, brand priorities, product roadmaps, and commercial goals.
• Lead cross-functional execution of brand campaigns across launches and always-on programs.
• Oversee development of creative and media assets with internal teams and agencies.
• Build strong relationships with product, marketing, analytics, and regional teams to align plans.
• Set campaign goals, track performance, and share learnings to drive improvements.

Skills

Marketing leadership

Strategic planning

Data-driven decisions

Cross-functional collaboration

Brand strategy

Communication

Education

Bachelor’s degree in Marketing, Communications, Business

Master’s degree (preferred)

Tools

Analytics software

Job description

Senior Director, Integrated Marketing – Hotels.com

Introduction to team

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors – Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together – help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

In this role, you will:

Strategy & Planning

• Develop the integrated marketing strategy for your assigned business area(s), informed by traveler insight, brand priorities, product roadmaps, marketable experiences and commercial goals
• Partner closely with the GM teams, product marketing, comms planning, media, our internal creative and design teams, or agencies to develop compelling campaign platforms and clear go-to-market plans
• Translate brand strategy into actionable marketing plans with defined objectives, channel strategies, creative briefs, and performance KPIs

Campaign Development & Execution

• Lead cross-functional execution of brand campaigns — from big moments like launches or Super Bowl to always‑on programs or local activations
• Oversee development of creative and media assets in partnership with internal teams and external agencies
• Ensure all assets meet brand standards, reflect our tone of voice, and are adapted appropriately for channel and region

Collaboration & Influence

• Build strong relationships with key partners across all key stakeholder groups: product, product marketing regional teams, comms, creative, growth marketing, media and sponsorships, PR, influencer marketing and social media
• Bring structure and momentum to complex workstreams; influence senior stakeholders with clarity, data, and creative thinking
• Guide junior team members and cross-functional contributors with clarity of purpose and a high bar for execution

Performance & Insights

• Set campaign goals and work with analytics and media teams to track performance
• Use insights to optimize in-flight campaigns and inform future initiatives
• Share results and learnings across the organization to drive continuous improvement

Experience and qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Master’s degree, preferred
• Proven experience (16+ years) with a track record of delivering results in marketing, creative leadership, and strategic planning
• History of data driven brand strategies from vision to development
• Highly skilled at managing competing priorities as well as bringing dispersed and highly matrixed teams along
• Ability to interpret analytics and derive actionable insights
• Experience establishing KPIs and using analytics to inform marketing strategies
• Proven results in delivering business value through brand strategies
• Exceptional communication, presentation, and interpersonal abilities
• Passion for innovation, creativity, and staying ahead of industry trends

Pay ranges

The total cash range for this position in Seattle is $269,000.00 to $376,500.00.

Employees in this role have the potential to increase their pay up to $430,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Beverly Hills is $269,000.00 to $376,500.00.

Employees in this role have the potential to increase their pay up to $430,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Employment notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.

Equal Opportunity

Equal Opportunity Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization. Expedia Group, Inc. (NASDAQ: EXPE) is the global travel marketplace with one purpose: to help travelers explore the world, one journey at a time. Expedia Group™ connects travelers, partners, and advertisers through its trusted brands, leading technology, and rich first‑party data, delivering predictive, personalized experiences that shape the future of travel. Expedia Group’s ecosystem includes three flagship consumer brands – Expedia®, Hotels.com®, and Vrbo® – the largest B2B travel business, and a premier advertising network. Guided by an experienced and passionate global team, Expedia Group helps millions of travelers in more than 70 countries explore the world with confidence and ease. Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident about who they are. We do not send job offers via email, or any other messaging tools, to individuals we have not had prior contact. Our email domain is @expediagroup.com.