Senior Director Integrated Marketing

Staples Advantage Canada; Framingham (MA); On-site; USD 180,000 - 240,000; Full time

Job summary

Staples Advantage Canada seeks a Senior Director of Omnichannel Integrated Marketing to coordinate and execute cross-channel marketing initiatives aligned with business goals. This role translates leadership direction into clear, integrated plans that drive focus and impact.

The position owns the omnichannel calendar, guiding prioritization and sequencing across a complex portfolio. You will represent the integrated marketing perspective in leadership forums and ensure consistent execution

Qualifications

• 12+ years in integrated marketing, omnichannel strategy, or related roles.

Responsibilities

• Own the omnichannel marketing calendar and drive prioritization across initiatives.
• Translate leadership direction into integrated marketing plans and ensure alignment with priorities.
• Lead cross-functional planning forums and provide recommendations to influence investments.
• Coach and develop high-performing teams and present recommendations to senior stakeholders.

Skills

Omnichannel marketing

Integrated marketing

Strategic planning

Cross-functional leadership

Executive presentation

Team leadership

Stakeholder alignment

Education

Master's degree in Business/Marketing or related field

Job description

The Senior Director of Omnichannel Integrated Marketing leads the coordination and execution of integrated marketing initiatives across channels, ensuring alignment to customer needs, business priorities, and established marketing strategies. This role operates at the intersection of strategy and execution, translating leadership direction and business goals into clear, integrated marketing plans that drive focus and impact. It helps translate enterprise and marketing priorities into integrated plans and provides guidance to support consistent execution across channels.

A core responsibility is owning the omnichannel marketing calendar, using it to drive prioritization, sequencing, and alignment across a complex portfolio of initiatives. Partners with portfolio and marketing leaders to support prioritization decisions and facilitate alignment among competing initiatives.

Serves as the primary integrated marketing representative in cross-functional planning forums, providing recommendations that influence enterprise marketing priorities and investment decisions. As a regular participant in leadership forums, the role represents the integrated marketing perspective, bringing clarity to priorities and accountability to execution.

Basic Qualifications:

• 12+ years of experience in integrated marketing, omnichannel strategy, or related roles within a complex organization.
• 5+ years of experience leading teams and/or complex cross-functional initiatives.
• Proven track record of connecting strategy to execution across multiple channels and teams.
• Strong experience driving cross-functional alignment across Marketing, Merchandising, Analytics, and related functions.
• Strong communication skills with experience presenting recommendations to senior leaders and cross-functional stakeholders.
• Ability to translate business goals and insights into clear, actionable marketing direction.
• Strong strategic thinking with the ability to simplify complexity and create focus.
• Experience owning or driving integrated planning processes and omnichannel calendars across multiple stakeholders.
• Proven ability to lead, coach, and develop high-performing teams.

Preferred Qualifications:

• 12+ years of progressively responsible experience in marketing or related disciplines.
• Experience in retail, B2B, eCommerce, or omnichannel marketing environments.
• Experience owning enterprise or large-scale marketing calendars.
• Experience influencing marketing investment and prioritization decisions.
• Experience improving marketing planning, governance, or operating processes.
• Experience leading teams of 5+ employees.
• Master's degree in Business, Marketing, or related field.