SVP, Integrated Marketing

1-800-FLOWERS.COM, INC.; Atlanta (GA); On-site; USD 250,000 - 350,000; Full time

Job summary

1-800-FLOWERS.COM, INC. is recruiting a Senior Vice President of Integrated Marketing to lead enterprise-wide go-to-market strategy across a portfolio of leading consumer brands.

Reporting to the Chief Marketing Officer, this executive will shape how marketing is developed, prioritized and executed, directing a team of Brand Marketing Managers and Strategic Partnerships professionals. The role emphasizes collaboration across marketing, merchandising, product, analytics and communications, with

Responsibilities

• Lead Enterprise Go-to-Market Strategy: Develop integrated marketing strategies for key revenue-driving occasions and campaigns.
• Establish long-term planning frameworks across brands.
• Drive alignment between business priorities and marketing investments.
• Identify growth opportunities through customer, market and performance insights.
• Build Integrated Marketing Excellence: Design and implement scalable campaign execution operating models.
• Standardize planning processes, governance and execution practices.
• Improve organizational efficiency and campaign effectiveness.
• Lead enterprise campaign prioritization and coordination.
• Drive Omnichannel Campaign Leadership: Oversee end-to-end campaign development across owned, earned and paid channels.
• Ensure alignment of creative, media, PR, CRM, digital and merchandising strategies.
• Establish clear objectives, measurement frameworks and performance reviews.
• Lead and Develop Teams: Mentor and develop Brand Marketing Managers and strategic partnerships team members.
• Build leadership capability and strengthen career development pathways.
• Create a culture of accountability, collaboration and continuous improvement.
• Partner Across the Enterprise: Serve as a strategic advisor to senior leaders across marketing, merchandising, product and analytics.
• Drive cross-functional alignment and decision-making.
• Champion customer-centric and commercially driven marketing strategies.
• Advance Marketing Innovation: Identify opportunities to leverage AI, automation and emerging technologies.
• Improve marketing productivity and operational efficiency – this is good.
• Support modernization of marketing capabilities and tools.

Skills

Strategic marketing leadership

Go-to-market strategy

Campaign orchestration

Cross-functional collaboration

Brand marketing

Job description

About The Role

We are seeking an accomplished Senior Vice President, Integrated Marketing to lead enterprise-wide go-to-market strategy and marketing orchestration across a portfolio of leading consumer brands. Reporting directly to the Chief Marketing Officer, this executive will play a critical role in shaping how marketing strategy is developed, prioritized, and executed across the organization. This leader will drive integrated campaign planning, execute the go-to-marketing process, lead a talented team of Brand Marketing Managers and Strategic Partnerships professionals, and ensure seamless collaboration across marketing, merchandising, product, analytics and communications functions. This role can be located in Atlanta, GA, Chicago, IL, New York, NY or other approved locations.

About The Role

We are seeking an accomplished Senior Vice President, Integrated Marketing to lead enterprise-wide go-to-market strategy and marketing orchestration across a portfolio of leading consumer brands. Reporting directly to the Chief Marketing Officer, this executive will play a critical role in shaping how marketing strategy is developed, prioritized, and executed across the organization. This leader will drive integrated campaign planning, execute the go-to-marketing process, lead a talented team of Brand Marketing Managers and Strategic Partnerships professionals, and ensure seamless collaboration across marketing, merchandising, product, analytics and communications functions. This role can be located in Atlanta, GA, Chicago, IL, New York, NY or other approved locations.

What You’ll Do

Lead Enterprise Go-to-Market Strategy

• Develop integrated marketing strategies for key revenue-driving occasions and campaigns
• Establish long-term planning frameworks across brands
• Drive alignment between business priorities and marketing investments
• Identify growth opportunities through customer, market and performance insights

Build Integrated Marketing Excellence

• Design and implement scalable - campaign execution operating models
• Standardize planning processes, governance and execution practices
• Improve organizational efficiency and campaign effectiveness
• Lead enterprise campaign prioritization and coordination

Drive Omnichannel Campaign Leadership

• Oversee end-to-end campaign development across owned, earned and paid channels
• Ensure alignment of creative, media, PR, CRM, digital and merchandising strategies
• Establish clear objectives, measurement frameworks and performance reviews

Lead and Develop Teams

• Mentor and develop Brand Marketing Managers and strategic partnerships team members
• Build leadership capability and strengthen career development pathways
• Create a culture of accountability, collaboration and continuous improvement

Partner Across the Enterprise

• Serve as a strategic advisor to senior leaders across marketing, merchandising, product and analytics
• Drive cross-functional alignment and decision-making
• Champion customer-centric and commercially driven marketing strategies

Advance Marketing Innovation

• Identify opportunities to leverage AI, automation and emerging technologies
• Improve marketing productivity and operational efficiency – this is good
• Support modernization of marketing capabilities and tools