Senior Director I, RGM Value Realization

0101 Coca-Cola North America; Atlanta (GA); On-site; USD 180,000 - 203,000; Full time

Benefits offered by this job

Medical benefits

Incentive program

Job summary

The Coca-Cola Company in Atlanta seeks a Senior Director I, RGM Value Realization to lead NAOU value realization and investment governance across the portfolio. You will provide an enterprise view of whether major RGM and commercial investments deliver growth, profitability, and system value, focusing on incentives, retail media, SOVI, GTM, CTM and other spends.

This is an action‑oriented role with accountability, connecting investment visibility, ROI, and execution outcomes.

Qualifications

• Bachelor’s degree in business, economics, finance, marketing, analytics, or a related field.
• 8–10 years in Revenue Growth Management, commercial finance, or related disciplines.
• Advanced financial and analytical capability including ROI and scenario analysis.
• Ability to translate data into clear decisions for senior leaders.

Responsibilities

• Lead governance framework across Incentives, Retail Media Networks, SOVI, GTM, CTM, and promos.
• Create an enterprise view of investments, outcomes, and value delivery.
• Identify gaps between assumptions, execution, and value realized; guide corrective actions.
• Partner with Finance, Commercial, RGM Execution, and bottlers to validate and action deviations.

Skills

ROI analysis

Stakeholder management

Cross-functional governance

Strategic communication

Education

Bachelor's degree + related field

Job description

Job Description Summary:

The Senior Director I, RGM Value Realization will lead NAOU value realization and commercial investment governance across the total portfolio. Reporting to the Vice President, RGM Strategy & Execution, the role will provide a single enterprise view of whether major RGM and commercial investments are delivering the intended growth, profit, and system value, with particular focus on Incentives, Retail Media Networks, SOVI, GTM, CTM, and other material commercial investment programs. This is a focused, action-oriented accountability role rather than a large reporting team. The role will connect investment visibility, strategic alignment, ROI, conditionality, and execution outcomes; identify over- and under-investment or value leakage; and embed closed-loop routines that drive correction. Value Realization does not design Portfolio OBPPC strategy, customer pricing, promotions, or customer execution; accountable teams retain those decisions, while this role provides enterprise governance, transparency, challenge, and follow-through.

Key Responsibilities

Lead the NAOU commercial investment governance framework across Incentives, Retail Media Networks, SOVI, GTM, CTM, promotions, activation, and other material commercial-spend buckets. Create a transparent enterprise view of how much NAOU is investing, where, for what purpose, with which customer/channel/brand/package, and against which expected business outcome. Monitor whether major RGM and commercial decisions landed as intended, identifying gaps between approved investment assumptions, marketplace execution, and actual value delivery. Establish value-realization routines that connect commercial spend to incremental volume, transactions, revenue, gross profit, margin, share, consumer/shopper outcomes, and system value. Identify over-investment, under-investment, stranded spend, weak conditionality, and opportunities to redirect resources toward higher-return growth priorities. Lead cross-lever reviews that connect Incentive, SOVI, GTM, CTM, Retail Media Networks, promotions, and other investments into a coherent total commercial investment view rather than separate workstreams. Partner with Finance, Commercial, RGM Execution, Retail Strategy & Digital Capability, Portfolio OBPPC, eCommerce, customer teams, and bottlers to validate assumptions, explain deviations, and agree corrective actions. Develop common governance, RACI, KPIs, investment taxonomies, reporting standards, and decision routines that improve transparency and accountability across commercial spend. Challenge investment choices through fact-based comparisons across customers, brands, channels, packages, and investment buckets, while respecting the decision rights of the accountable strategy and execution teams. Embed corrective‑action tracking into business routines, ensuring agreed actions have clear owners, timing, and follow-through rather than ending with passive dashboards or reporting. Build reusable value-realization principles, tools, and learning loops that feed results back into future strategy, planning, investment allocation, and execution decisions.

Success Measures

Clear enterprise visibility of total commercial investment across major spend buckets and business dimensions. Measurable improvement in commercial-investment effectiveness, ROI, conditionality, and alignment with NAOU growth priorities. Faster identification and correction of value leakage, execution gaps, over-investment, and under-investment. Closed-loop accountability embedded in RGM and Commercial business routines without creating a passive reporting organization. Improved quality of future investment allocation through fact-based learning from actual marketplace outcomes. Strong cross-functional, customer-team, Finance, and bottler alignment around commercial-investment governance and corrective actions.

Required Qualifications

Bachelor’s degree in business, economics, finance, marketing, analytics, or a related field. Approximately 8–10 years of experience in Revenue Growth Management, commercial finance, trade investment, pricing, customer strategy, commercial analytics, or related disciplines. Strong knowledge of commercial investment and trade-spend economics, including incentives, promotions, retail media, SOVI/space investments, GTM/CTM, and customer funding mechanisms. Advanced financial and analytical capability, including ROI, incrementality, profitability, margin, investment allocation, customer P&L, and scenario analysis. Proven ability to integrate multiple commercial‑spend sources and translate complex financial and execution data into clear decisions and corrective actions. Strong understanding of customer, bottler, and system economics and the ability to balance enterprise growth with customer and bottler value creation. Demonstrated success leading complex cross-functional governance or performance‑management initiatives without relying on direct authority. Advanced stakeholder management, constructive challenge, influencing, prioritization, and negotiation skills. Ability to communicate investment performance, trade‑offs, and recommendations clearly to senior leaders and action owners.

Preferred Qualifications

Experience in trade investment optimization, TPO, customer P&L, commercial finance, retail media measurement, or commercial‑spend governance. Knowledge of Coca-Cola system investment mechanisms such as Incentives, SOVI, GTM, CTM, Digital/Retail Media Networks, or comparable investment levers. Experience working across national customers, local customers, franchise/bottler partners, and digital commerce environments. Agile, test-and‑learn, governance transformation, or commercial capability‑building experience.

Leadership Capabilities

Action‑oriented mindset with a strong bias for value capture and corrective action. Independent commercial judgment and willingness to constructively challenge investment choices. Ability to connect strategy, financial performance, marketplace execution, and system economics. Influence through facts, transparency, and clear accountability in a complex matrixed organization. Clear, credible communication with senior internal, customer‑team, Finance, and bottler stakeholders.

Skills:

Pay Range: United States: 180,000 - 203,000 USD Base pay offered may vary depending on geography, job‑related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market‑based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Location(s): United States of America City/Cities: Atlanta Travel Required: 26% - 50% Relocation Provided: No Job Posting End Date: November 13, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. The Coca‑Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We’re glad you’ve chosen to explore your next career opportunity with The Coca‑Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive. The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.