Senior Director, Global PR & AI-Driven Communications

Modernizing Medicine

Boca Raton (FL)

Hybrid

USD 150,000 - 210,000

Full time

5 days ago
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Benefits offered by this job

Medical, dental, and vision benefits
401(k) with company match
Generous PTO and parental leave
Tuition reimbursement
Hybrid/remote flexibility
Dog-friendly HQ

Job summary

ModMed, based in Boca Raton, FL, seeks a Senior Director of PR & External Communications to lead enterprise branding, AI-driven media strategy, and multi-channel communications. This role shifts the function from tactical tasks to a data-driven engine, leveraging AI, analytics, and cross-functional collaboration to elevate market position and protect corporate reputation.

You will advise the CMO and board, direct crisis management, analyst relations, executive thought leadership, and customer

Qualifications

  • 12+ years of progressive leadership experience in PR, corporate communications, and brand reputation management.
  • Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related business field.
  • High-growth B2B, healthcare, or enterprise technology industry background required.
  • Proven track record of operating at a Director or Senior Director level, driving strategy for global or multi-market organizations.
  • Strong command of modern PR and Marketing technology stacks, including AI-driven PR tools.
  • Mastered expertise in crisis communication, risk mitigation, and rapid-response media operations.
  • Experience architecting data-backed social selling, thought leadership, and employee advocacy frameworks.
  • Exceptional executive presence with experience pitching to C-suite leadership.
  • Strong financial acumen with experience managing seven-figure PR budgets and multi-agency networks.
  • Ability to travel domestically up to 25%.

Responsibilities

  • Architect and execute a comprehensive global PR, executive communications, and corporate reputation strategy.
  • Lead crisis communications and real-time media monitoring protocols.
  • Oversee analyst relations with key industry analysts to influence market positioning.
  • Select and manage top-tier PR agencies and drive high-impact media placements across channels.
  • Drive multi-channel digital strategy, including social selling and executive LinkedIn programs.
  • Define corporate social media strategy and integrate PR with SEO and digital properties.
  • Manage budget and measure PR ROI with modern attribution and SOV metrics.
  • Lead a team of internal staff and external agency partners.

Skills

Strategic leadership
Crisis communications
Executive presence
B2B/healthcare/enterprise tech
PR technology stacks
Data-backed communications
Thought leadership
Budget management
Team leadership
Travel up to 25%

Education

Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related field

Tools

Brandwatch
Meltwater
Sprout Social
ChatGPT/Enterprise AI prompts
SEMrush
Google Analytics 4
Cision
BuzzSumo

Job description

ModMed, based in Boca Raton, FL, seeks a Senior Director of PR & External Communications to lead enterprise branding, AI-driven media strategy, and multi-channel communications. This role shifts the function from tactical tasks to a data-driven engine, leveraging AI, analytics, and cross-functional collaboration to elevate market position and protect corporate reputation.

You will advise the CMO and board, direct crisis management, analyst relations, executive thought leadership, and customer

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