Senior Director, AI-Driven PR & External Communications

Modernizing Medicine, Inc.; United States; Hybrid; USD 160,000 - 230,000; Full time

Benefits offered by this job

Medical benefits

401(k) match

PTO & parental leave

Life & disability insurance

Tuition reimbursement

LinkedIn Learning access

Hybrid/remote flexibility

Catered meals

Job summary

Modernizing Medicine, Inc. (ModMed) seeks a Senior Director of PR & External Communications to lead enterprise brand reputation, AI-augmented media strategy, and cross-functional communications. This role elevates market share and category leadership while safeguarding corporate reputation.

As a core advisor to the CMO, the role oversees crisis management, analyst relations, and executive communications, driving data-driven, multi-channel storytelling for growth and stability.

Qualifications

• 12+ years of progressive leadership experience in PR, corporate communications, and brand reputation management.
• High-growth B2B, healthcare, or enterprise technology industry background required.
• Proven track record of operating at a Director or Senior Director level, driving strategy for global or multi-market organizations.
• Strong command of modern PR and Marketing technology stacks, including AI-driven PR tools.
• Mastered expertise in crisis communication, risk mitigation, and rapid-response media operations.

Responsibilities

• Define and execute a global PR, executive communications, and corporate reputation strategy aligned with revenue and market positioning goals.
• Lead crisis communications and dynamic response protocols using real-time media monitoring and predictive risk models.
• Manage analyst relations and influence market positioning with key industry analysts.
• Select and manage top-tier PR agencies; modernize media operations with AI tools for targeted journalist outreach and press optimization.
• Oversee multi-channel digital strategy, brand advocacy, and executive thought leadership programs.
• Drive employee advocacy and AI-assisted content engines for global teams; integrate PR with SEO and web properties.
• Oversee customerReference programs and the annual HERO awards, amplifying customer impact.
• Manage global PR budgets and multi-agency partnerships; implement modern PR metrics and attribution.

Skills

Leadership

Strategic thinking

Crisis management

Media relations

Executive presence

Budget management

Education

Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related business field

Tools

Brandwatch

Meltwater

Sprout Social

ChatGPT/Enterprise AI

SEMrush

Google Analytics 4

Cision

BuzzSumo

Job description

Modernizing Medicine, Inc. (ModMed) seeks a Senior Director of PR & External Communications to lead enterprise brand reputation, AI-augmented media strategy, and cross-functional communications. This role elevates market share and category leadership while safeguarding corporate reputation.

As a core advisor to the CMO, the role oversees crisis management, analyst relations, and executive communications, driving data-driven, multi-channel storytelling for growth and stability.