Senior Director, Global Category & Innovation Marketing Intelligence Services

The Coca-Cola Company; Atlanta (GA); On-site; USD 193,000 - 224,000; Full time

Benefits offered by this job

Global learning programs

Career development programs

Job summary

The Coca-Cola Company is seeking a Senior Director to lead Global Category & Innovation Marketing Intelligence Services in Atlanta. You will guide insights that support data-driven decisions across global customer platforms and drive long-range planning with senior leadership.

You will build custom research programs, steward BI tools, and act as a Futurist to identify growth opportunities—empowering teams with actionable, fact-based insights and a strong storytelling capability.

Qualifications

• Bachelor’s degree in Marketing, Business or related field; Master’s preferred.
• 7+ years in strategy, insights, brand, or analytics.
• Proficient in PowerBI and data-driven storytelling.

Responsibilities

• Lead Insights and Situation Assessment for Operating Unit planning and ABP/LRP development.
• Develop primary and custom research to inform strategic decisions for global customers.
• Lead the creation and execution of insights programs based on customer needs.
• Demonstrate Futurist mindset and apply futures thinking in projects.
• Maintain and enhance business intelligence tools to democratize data access.

Skills

Strategy

Insights

Data analytics

PowerBI

Horizon scanning

Storytelling

Cross-functional leadership

Education

Bachelor’s degree in Marketing, Business or related field

Master’s degree preferred

Tools

PowerBI

CCV Harmoni

Job description

## Senior Director, Global Category & Innovation Marketing Intelligence ServicesApply: US - GA - Atlanta: Full time: Posted Today: R-146512**Job Description Summary:**We always start with empathizing with people - showing passion for consumers and their lives. We focus on persistent multi-year brand platforms and create human-centric engagement through experiences leveraging passion points (music, gaming, sports), occasions & rituals (uplifting breaks, meals), iconicity and sustainability. This role is a strategic leadership position aimed at identifying growth areas for our key global customer. We are looking for a candidate who is an expert in gathering research and insights to support data-driven decision-making.**What You'll Do for Us:*** Serve as the Insights SME and Hub, stewarding actionable insights, understanding and utilizing insights resources, developing primary research, and leading Business Performance & Insights Sharing.* Lead Insights and Situation Assessment for Operating Unit planning, contributing to the development of Annual Business Planning (ABP) and Long-Range Planning (LRP), and advise senior leadership.* Lead the creation and execution of custom research driven by strategic customer needs.* Serve as resident Futurist and support the team in working with a Futures Thinking mindset.* Maintain and improve business intelligence tools to democratize data access across the division.* Contribute to custom analyses using internal and syndicated sources to provide insights and fact-based points of view on key business and strategic issues.**Qualifications & Requirements:*** Bachelor’s degree in Marketing, Business or related field, Masters preferred.* 7+ years of experience in strategy, insights, brand, customer, business intelligence, and/or guest research. Experience in data-driven decision making and analytics.* Strong business and consumer insights: Ability to identify a consumer or customer problem worth solving or an opportunity worth investing in.* Excellent design solutions: Ability to recommend strategic focus areas to address business problems and opportunities, in alignment with strategic priorities.* Proficient in horizon scanning: Continuously monitors business and macro environments for impact to strategy.* Exceptional data-driven storytelling: Ability to consolidate data, analyze for insight, and translate into a clear and compelling story.* Strategic priority management: Ability to utilize both external and internal learning to adapt existing solutions to address emerging business opportunities.* System leadership and alignment: Ability to develop explicit plans to ensure profitability at scale by prioritizing shared value and aligned interests with System partners.* Proficiency in maintaining and enhancing business intelligence tools in PowerBI.* Ability to learn and effectively use data platforms (e.g., CCV Harmoni) to obtain and analyze relevant information.**What We Can Do For You:*** **Career Development**: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.* **Innovation & Technology**: The ability to work with an award-winning team that is on the cutting edge of innovation.* **Learning Culture**: Access to resources such as LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.**Skills:****Pay Range:**United States: 193,000 - 224,000 USD*Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.***Location(s):**United States of America**City/Cities:**Atlanta**Travel Required:**00% - 25%**Relocation Provided:**No**Job Posting End Date:**November 4, 2026**Our Purpose and Growth Culture:**We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.