Enterprise Media Strategy & Planning Lead

Walgreens

Chicago (IL)

On-site

USD 125,000 - 219,000

Full time

14 days+

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Job summary

Walgreens in Deerfield, IL is seeking a Senior Manager, Enterprise Media Strategy & Planning to partner with Marketing Leadership, agencies, and cross-functional teams to develop enterprise media strategies that align business objectives and full-funnel goals. This role leads channel investment planning, media calendar management, scenario planning, and performance optimization across the portfolio.

You will translate strategic priorities into investment plans, ensure channel strategies work

Qualifications

Bachelor's Degree plus 4+ years in media planning and strategy, or equivalent experience.
Experience across traditional and digital media planning.
Experience with Marketing Mix Modeling and multi-touch attribution is helpful.

Responsibilities

Collaborates on development of enterprise media strategies and plans that span all Walgreens business areas.
Leads annual planning for the media discipline, aligning segmentation, channel mixes, flighting, and investments.
Oversees channel investment strategy and Upfront video planning in partnership with Media Activation.
Supports campaign teams by applying enterprise strategies and best practices to campaigns.
Manages scenario planning, calendar changes, and tracking of total media expenditures.