Senior Director for University Communications

Seattle Pacific University; Seattle (WA); On-site; USD 117,000 - 119,000; Full time

Benefits offered by this job

Benefits package

Job summary

Seattle Pacific University in Seattle, WA seeks a Senior Director of University Communications to lead institutional marketing, branding, digital strategy, and executive communications. You will shape messages, oversee a talented eight-member team, and partner with leadership to advance enrollment, advancement, and visibility.

The ideal candidate is a seasoned storyteller and strategic leader with a track record in higher education or complex organizations, proficient in CMS, analytics, and

Qualifications

• Bachelor's degree in communications, marketing, public relations, business, or a related field.
• At least 10 years of progressively responsible experience in communications, marketing, or PR.
• Portfolio in print, digital, video, social media, and media relations.

Responsibilities

• Lead university-wide communications and marketing strategies to advance priorities and strengthen SPU's brand.
• Provide strategic advisement to university leadership on messaging, media relations, and crisis communications.
• Guide storytelling, editorial standards, and content across digital, print, and multimedia platforms.
• Write, edit, and develop communications reflecting SPU's mission, values, and educational experience.

Skills

Strategic communications

Leadership

Editing

Storytelling

AP style

Budget management

Cross-functional collaboration

Project management

Education

Bachelor's degree in communications, marketing, public relations, business, or related field

Master's degree preferred

Tools

Sitecore

WordPress

Jira

Slate CRM

Workday

AI-powered communications tools

Job description

Who We Are

Founded in 1891, Seattle Pacific University has a long and distinguished history in Christian higher education. Located just minutes from downtown Seattle, SPU seeks to be a premier Christian university fully committed to engaging the culture and changing the world by graduating people of competence and character, becoming people of wisdom, and modeling grace-filled community.

University Communications plays a vital role in telling SPU's story, strengthening its institutional identity, and connecting prospective students, families, alumni, donors, and the broader community with the University's distinctive mission and educational experience.

What We Need

Seattle Pacific University is seeking an accomplished, strategic, and creative

Senior Director of University Communications

to lead institutional marketing and communications efforts that strengthen the SPU brand, support enrollment and advancement priorities, and elevate the University's visibility and reputation.

Leading a talented eight-member University Communications team, the Senior Director oversees a broad portfolio that includes institutional branding, digital marketing, website strategy, social media, media relations, publications, design, photography, videography, and executive communications. The candidate should have demonstrated success with the elements in this portfolio.

This position serves as a trusted communications partner to University leadership, translating institutional priorities into compelling messages and coordinated strategies that engage key audiences.

The ideal candidate is both a visionary leader and a skilled communications practitioner—an exceptional writer and storyteller who brings strategic insight, creativity, sound judgment, and a collaborative approach to their work. They thrive in a dynamic environment, build strong relationships across departments, and are committed to delivering measurable results.

The Senior Director of University Communications supports Seattle Pacific University's mission by contributing to a Christ-centered learning and working community committed to academic excellence, service, and engagement with the world. In this role, the employee brings their skills, gifts, and professional expertise to work that matters—serving students, colleagues, and the broader University community in ways that reflect SPU's values and purpose. To that end, all University employees are required to be aligned with and supportive of SPU's Statement of Faith and its derivative policies and lifestyle expectations.

What You'll Do

Strategic Communications & Brand Leadership

• Lead University-wide communications and marketing strategies that advance institutional priorities, strengthen SPU's brand, and engage internal and external audiences.
• Serve as a strategic communications advisor to University leadership, including the President's Cabinet and Office of the President, on executive messaging, media relations, and crisis communications.
• Guide institutional storytelling, messaging, editorial standards, and content development across digital, print, and multimedia platforms.
• Write, edit, and develop compelling communications that reflect SPU's distinctive mission, values, and educational experience.

Digital Marketing & Enrollment Communications

• Direct the University's website and digital communications strategy, ensuring an engaging user experience, consistent messaging, and effective integration with digital advertising.
• Oversee social media, photography, videography, and digital content strategies that strengthen audience engagement and institutional visibility.
• Partner closely with Undergraduate and Graduate Admissions to develop integrated marketing and communications strategies that support enrollment goals.
• Use analytics, audience insights, and performance measures to evaluate effectiveness and continuously improve marketing outcomes.

Team Leadership & University Partnerships

• Lead, mentor, and develop an eight-member communications team responsible for marketing, web, design, multimedia, writing, publications, and media relations.
• Collaborate with University Advancement to develop alumni and parent communications, fundraising appeals, case statements, and other materials that inspire engagement and philanthropic support.
• Build productive relationships with faculty, staff, and campus leaders to ensure coordinated communications and excellent service to University partners.

Operations & Project Management

• Oversee communications projects, production schedules, and workflows to ensure quality, timeliness, and alignment with institutional priorities.
• Manage the departmental budget, including forecasting, expense oversight, and responsible allocation of resources.
• Direct relationships with external vendors, agencies, and partners supporting the University's marketing, advertising, and communications initiatives.

What You Bring

• Bachelor's degree in communications, marketing, public relations, business, or a related field.
• At least 10 years of progressively responsible experience in communications, marketing, public relations, or a related field, including at least three years of supervisory experience.
• An established portfolio in print, digital, video, social media, and media relations.
• Demonstrated success developing and executing strategic communications and marketing initiatives, preferably in higher education or a similarly complex organization.
• Exceptional writing, editing, storytelling, and verbal communication skills, including proficiency with AP style.
• Strong leadership skills with demonstrated success building, mentoring, and managing collaborative, high-performing teams.
• Experience overseeing digital marketing, website content, social media, and integrated communications campaigns.
• Ability to translate institutional priorities and audience insights into compelling messaging, actionable strategies, and measurable outcomes.
• Strong project management, organizational, and budget management skills, with the ability to balance multiple priorities and deadlines.
• Familiarity with content management systems, CRM platforms, digital analytics tools, and emerging AI applications for marketing and communications.
• Excellent interpersonal skills, sound judgment, and the ability to build trusted relationships with senior leaders and stakeholders across an organization.
• Mission Alignment: A personal commitment to the Christian faith and affirmation of SPU's Statement of Faith; enthusiasm for supporting the University's Christian mission; and willingness to uphold the policies and lifestyle expectations of SPU's Christian community.

Preferred Qualifications

• Master's degree in communications, marketing, business, or a related field.
• Experience in Christian higher education or another faith-based organization, particularly one integrating Christian faith and learning.
• Degree from a college or university that integrates Christian faith and learning such as a Council for Christian Colleges & Universities member institution.
• Experience supporting enrollment marketing, advancement communications, executive communications, or institutional crisis communications.
• Advanced experience in one or more specialized areas, including digital media, web strategy, photography, videography, or social media marketing.
• Experience with Sitecore, WordPress, Jira, Slate CRM, Workday, or AI-powered communications tools.

Compensation & Position Details

• Salary: Anticipated hiring range $117,000 - $119,000, compensation commensurate with experience.
• Status: Full-time, exempt
• Department: University Communications
• Location: Seattle Pacific University, Seattle, WA

Benefits: SPU offers a comprehensive benefits package designed to support employees and their families. Benefit plans and eligibility are subject to change and will be provided at the time of hire.