Senior Director, Experience Strategy & Optimization

Ignite Visibility; United States; Remote; USD 170,000 - 230,000; Full time

Job summary

Ignite Visibility seeks a Senior Director of Experience Strategy and Optimization to lead Creative and CRO strategy, shaping solutions across client engagements from discovery to delivery. This senior leader will guide experience research, UX/UI, analytics, and creative with cross‑functional teams, elevating our experience-led offerings and winning strategic business.

The role requires deep expertise in qualitative and quantitative research, executive communication, and program leadership, with

Qualifications

• 10+ years of experience across digital experience strategy, UX, creative, CRO, or related disciplines.
• Experience leading multidisciplinary Creative, UX/UI, research, or optimization teams.
• Strong understanding of qualitative and quantitative research, customer journeys, usability, analytics, experimentation, and conversion optimization.
• Demonstrated ability to present strategic recommendations to senior client stakeholders.
• Experience supporting new-business pitches, solution development, or account expansion.

Responsibilities

• Lead Ignite's Creative and CRO strategy function, including team development, staffing, utilization, quality, and performance.
• Develop experience-led strategies that connect customer research, UX/UI, creative, CRO, analytics, and Web Development.
• Support priority new-business pursuits by shaping solutions, participating in discovery, developing recommendations, and presenting to executive stakeholders.
• Identify and develop expansion opportunities across existing client accounts and strategic partner networks.
• Lead digital experience audits, customer journey assessments, research initiatives, and optimization roadmaps.
• Translate research, analytics, and customer insights into clear, tangible recommendations for clients.
• Establish repeatable methodologies, deliverables, case studies, sales materials, and quality standards.
• Partner with Creative, CRO, and Web Development teams to translate strategy into execution.
• Provide senior strategic oversight for priority client engagements with PMO/delivery leads.
• Develop recurring experience strategy and optimization offerings that flex based on client needs.
• Help protect and grow strategic client relationships through executive engagement and proactive recommendations.
• Manage work within staffing, utilization, and margin expectations.

Skills

Strategic leadership

Executive communication

Client relationship management

Team building

Presentation skills

Analytical thinking

Job description

Ignite Visibility seeks a Senior Director of Experience Strategy and Optimization to lead Creative and CRO strategy, shaping solutions across client engagements from discovery to delivery. This senior leader will guide experience research, UX/UI, analytics, and creative with cross‑functional teams, elevating our experience-led offerings and winning strategic business.

The role requires deep expertise in qualitative and quantitative research, executive communication, and program leadership, with