Senior Director, Executive Buyer Relations & Growth

Emerald; Rye (NH); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

401(k) match

Medical coverage

Dental coverage

Vision coverage

Unlimited vacation

Flexible location

Parental leave

Caregiver leave

FSA benefits

Toastmasters

Mental wellness tools

Job summary

Emerald is seeking a Senior Director, Executive Buyer Relations to lead strategy for attracting, engaging, and retaining senior Buying Executives across our event portfolio. You will oversee a high-performing Buyer Relations team and partner with Sales, Operations, Marketing, and Customer Success to deliver exceptional value to Buyers and Suppliers.

You will drive audience growth, manage executive communities, and shape budgets, KPIs, and strategic plans while traveling to Emerald events as

Qualifications

• Bachelor's degree or equivalent professional experience.
• 10+ years of progressive leadership experience in business development, strategic account management, executive relationship management, hosted buyer events, or related industries.
• Strong strategic planning skills with experience developing and executing growth strategies.
• Proven ability to build trusted relationships with senior executives and industry leaders.
• Experience collaborating across Sales, Marketing, Operations, and Customer Success organizations to achieve shared business objectives.
• Strong analytical skills, including experience with forecasting and KPI management.
• Experience with Salesforce and Hubspot or comparable CRM platforms and data-driven decision making.
• Excellent communication, presentation, collaboration, and influencing skills.
• Exceptional organizational and project leadership abilities with the capacity to manage multiple priorities simultaneously.
• Passion for mentoring and developing talent while fostering a collaborative, high-performance culture.
• Background in hosted buyer events, B2B events, conferences, or executive community development is strongly preferred.
• Willingness to travel to CPMG Events, industry events and customer meetings as needed.

Responsibilities

• Lead and manage the Hosted Executive Audience Strategy across CPMG's hosted buyer event portfolio to drive audience satisfaction, growth, retention, and engagement.
• Ensure the goals are met by over recruiting to account for attrition as well as meeting the seniority, company and new to the Event goals
• Lead and manage the evolution of market verticals by identifying market opportunities, emerging trends, and executive buyer community needs.
• Provide input to annual strategic plans, goals, and KPIs that align with organizational objectives and event performance targets.
• Participate in annual budget planning, forecasting, and analysis for the Executive Buyer relations role
• Lead, coach, mentor, and develop a high-performing Executive Buyer Relations team focused on consultative business development and strategic relationship management.
• Foster and ensure a culture of accountability, collaboration, continuous improvement, and customer excellence.
• Establish and manage clear performance expectations, metrics, and development plans while providing ongoing coaching and feedback.
• Evaluate organizational capacity and proactively identify staffing needs to support portfolio growth.
• Recruit, onboard, and retain top talent.
• Oversee strategies for acquiring, developing, and retaining Executive Buyer relationships across multiple industries.
• Ensure the Executive Accounts team delivers a personalized, white-glove experience throughout the customer lifecycle.
• Partner closely with the Sales organization to align executive audience strategy with supplier recruitment and revenue objectives, ensuring balanced event participation and customer success.
• Collaborate with Operations and Customer Success/Event Experience teams to design and execute exceptional event experiences that consistently exceed attendee expectations.
• Work with Marketing to develop audience acquisition campaigns, executive communications, thought leadership, and engagement initiatives to strengthen the Brand(s)
• Lead and oversee Event Content development to ensure educational programming reflects industry priorities and executive interests.
• Oversee, inspire and manage Event Advisory Boards to manage for Industry expertise, Event support and leverage Industry priorities and interests
• Identify opportunities to improve processes, technology, customer experience, and operational efficiencies
• Utilize Salesforce and other business intelligence tools to measure team performance, forecast audience growth, and support strategic decision-making.

Skills

Strategic planning

Executive relationships

Leadership & mentoring

Cross-functional collaboration

Business development

Forecasting & KPI management

Communication & influence

Industry networking

Audience growth strategies

Talent development

Education

Bachelor's degree or equivalent professional experience

Tools

Salesforce

HubSpot

CRM analytics

Job description

Emerald is seeking a Senior Director, Executive Buyer Relations to lead strategy for attracting, engaging, and retaining senior Buying Executives across our event portfolio. You will oversee a high-performing Buyer Relations team and partner with Sales, Operations, Marketing, and Customer Success to deliver exceptional value to Buyers and Suppliers.

You will drive audience growth, manage executive communities, and shape budgets, KPIs, and strategic plans while traveling to Emerald events as