Senior Director, Engagment Strategy

Avalere Health; New York (NY); On-site; USD 120,000 - 182,000; Full time

Benefits offered by this job

401K match

Life insurance

Disability coverage

Medical/dental/vision plans

Flexible hybrid/remote work

Global mobility opportunities

20 vacation days + personal day

Job summary

Avalere Health is seeking a Senior Director of Engagement Strategy to lead large, multi‑workstream programs, shaping how audiences experience brands across channels and moments that matter. This role owns strategy and ensures teams translate direction into cohesive, high‑impact experiences.

The Senior Director acts as a trusted advisor to clients and internal leaders, guiding critical decisions and driving engagement effectiveness while developing strategy talent across the organization.

Qualifications

• 8+ years of experience in engagement, digital, or omnichannel strategy.
• Senior engagement strategy lead with direction-setting and activation experience.
• Designing journeys, ecosystems, activation strategies, and content frameworks.
• Strong storytelling and ability to align cross-functional teams around a vision.
• Confident client leader with executive presence and cross-functional influence.
• Proven people leadership and coaching of Directors and rising leaders.
• Willingness to travel occasionally (up to 10%).

Responsibilities

• Lead large, complex engagement strategy programs end‑to‑end; set strategic direction and structure workstreams.
• Translate brand strategy into holistic engagement approaches across channels.
• Make senior-level strategic decisions on audiences, channels, and experiences.
• Serve as a senior client partner; lead high‑stakes discussions and strategic counsel.
• Pair with Brand Strategy, Creative, Media, Analytics, Medical/Scientific, and Account leaders.
• Use insights to refine strategy, support optimization, and improve engagement impact over time.
• Identify risks and course‑correct to protect strategic integrity and outcomes.
• Mentor Directors and Associate Directors to build leadership capability.

Skills

Engagement strategy

Digital strategy

Omnichannel

Team leadership

Client relationship

Strategic storytelling

Education

Bachelor's degree

Tools

Analytics platforms

CRM systems

Job description

About Avalere Health

United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.

Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.

Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.

Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs.

We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.

About This Role

Senior Directors of Engagement Strategy provide senior‑level leadership across complex engagement strategy programs, shaping how audiences experience brands across channels and moments that matter. This role owns large, multi-workstream engagement strategies, sets strategic intent, and ensures teams translate direction into cohesive, high‑impact experiences.

Senior Directors are trusted advisors to both clients and internal leaders, guiding critical decisions, resolving ambiguity, and holding the bar on rigor, integration, and performance. Their leadership directly influences engagement effectiveness, client confidence, and the development of strategy talent across the organization.

What You’ll Do

• Lead large, complex engagement strategy programs end‑to‑end; set strategic direction, structure workstreams, and ensure high‑quality execution across teams and channels
• Translate brand strategy into holistic engagement approaches, defining how journeys, ecosystems, channel roles, and activation strategies work together to drive behavior and outcomes
• Make senior‑level strategic decisions within engagements; prioritize audiences, channels, and experiences based on insight, feasibility, and impact
• Serve as a senior client partner for engagement strategy; lead high‑stakes discussions, guide decision‑making, and provide clear strategic counsel
• Partner closely with Brand Strategy, Creative, Media, Analytics, Medical/Scientific, and Account leadership to align strategy, execution, and measurement
• Use platform, behavioral, and performance insights to refine strategy, support optimization, and strengthen engagement effectiveness over time
• Anticipate risks, gaps, and misalignment across channels or teams; course‑correct proactively to protect strategic integrity and outcomes
• Mentor and guide Directors and Associate Directors; review work, elevate strategic rigor, and build confidence in independent leadership

About You

• 8+ years of experience in engagement, digital, or omnichannel strategy, including leading complex, multi‑workstream engagement initiatives
• Proven ability to operate as a senior engagement strategy lead—setting direction, guiding decision‑making, and ensuring strategies move successfully from concept through activation
• Deep experience designing and overseeing journeys, ecosystems, activation strategies, channel roles, and content frameworks
• Strong strategic synthesis and storytelling skills; able to bring clarity to complexity and align diverse teams around a shared engagement vision
• Confident client leader and internal partner; able to influence at senior levels and navigate ambiguity with sound judgment
• Experienced people leader; skilled at coaching Directors and developing future engagement leaders through feedback and example
• Willingness and ability to travel occasionally (generally up to 10%)

$120,000 - $182,000 a year

What We Can Offer

You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.

Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.

We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.

We may use AI tools to support elements of the hiring process, such as reviewing applications, analyzing CV/resumes, assessing responses, or transcribing interviews. These tools assist our Talent team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please review our candidate privacy policy.