VP, Brand Strategy

Avalere Health; United States; Hybrid; USD 170,000 - 210,000; Full time

Benefits offered by this job

401K match

Life insurance

Disability coverage

Medical plan

Dental plan

Vision plan

Flexible work

Job summary

Avalere Health is seeking a VP of Brand Strategy to lead transformative insights and drive brand strategies across healthcare accounts. You will collaborate with strategy, account, creative, and scientific teams to produce strategic recommendations that deliver measurable brand results.

The role requires senior-level leadership, autonomy, and experience in developing positioning, messaging, and go-to-market strategies for complex healthcare initiatives.

Qualifications

• 10+ years in brand strategy or related roles, preferably in healthcare or life sciences.
• Ability to independently lead strategy across complex accounts from direction setting to delivery.
• Experience developing brand positioning, messaging architecture, strategic foundations, go-to-market strategy, and campaign strategy.
• Experience applying audience and insight development, including market research, customer insights, segmentation, patient journeys, and behavioral drivers.
• Skilled storyteller, facilitator, and presenter with the ability to translate complex information into clear, compelling narratives.
• Collaborative cross-functional leader with ability to partner across disciplines and guide teams toward aligned outcomes.

Responsibilities

• Serve as strategic partner to clients, delivering proactive, out-of-the-box brand solutions and acting as a brand steward.
• Own discovery and development of brand and product strategy including go-to-market strategy, business strategy, and creative strategy.
• Lead client meetings and workshops to support strategic foundations, competitive strategy, brand innovation and experience.
• Partner with engagement strategy to translate brand value proposition to a desired experience.
• Collaborate with clients and creative teams to unearth target audience needs, unique value propositions, and supporting reasons to believe.
• Lead qualitative and quantitative research & insights projects to support deeper understanding of target audience needs.
• Ensure all activations reflect and pull-through brand strategy principles and diagnose misalignment when needed.
• Support SVP, Strategy in development and expansion of capability set.

Skills

Brand strategy leadership

Strategic planning

Storytelling

Cross-functional collaboration

Client engagement

Autonomy in ambiguity

Go-to-market strategy

Research & insights

Job description

About Avalere Health

United by one profound purpose: to reach

About Avalere Health

United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.

Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.

Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.

Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs.

We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse.

About The Role

As VP, Brand Strategy, you are a strong leader who is adept at developing targeted, transformative insights that fuel brand strategies, tactical initiatives, and behavior-changing creative campaigns and applying those skills to inspire the trust of our clients. As an engaging storyteller and critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and scientific teams to produce and deliver strategic recommendations that lead to significant brand results.

What You'll Do

• Act as a strategic partner to clients to solve their business challenges—offering proactive solutions, provoking out of the box thinking, and acting as a brand steward
• Ownership of the discovery and development of brand and product strategy including go-to-market strategy, business strategy, and creative strategy
• Lead client meetings and workshops to support strategic foundations, competitive strategy, brand innovation and experience
• Partner with engagement strategy to translate brand value proposition to a desired experience
• Partner with clients and creative teams to unearth target audience needs, unique value propositions, and supporting reasons to believe
• Lead qualitative and quantitative research & insights projects to support deeper understanding of target audience needs
• Ensure all activations and executions reflect and pull-through brand strategy principles— ability to diagnose and offer solutions if not aligned
• Support SVP, Strategy in development and expansion of capability set

About You

• 10+ years of experience in brand strategy, strategic planning, or related strategy roles, preferably within healthcare, pharma, life sciences, or a highly regulated industry.
• Proven ability to independently lead strategy across complex accounts, including setting direction, guiding clients, and owning deliverables from start to finish.
• Experience developing brand positioning, messaging architecture, strategic foundations, go-to-market strategy, creative briefs, and campaign strategy.
• Experience applying audience and insight development, including market research, customer insights, segmentation, patient journeys, and behavioral drivers.
• Skilled storyteller, facilitator, and presenter with the ability to translate complex information into clear, compelling narratives.
• Collaborative cross-functional leader with the ability to partner effectively across disciplines and guide teams toward aligned outcomes.
• Comfortable operating with autonomy, managing ambiguity, escalating selectively, and maintaining accountability for quality and client impact.

$170,000 - $210,000 a year

What We Can Offer

You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.

Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.

We may use AI tools to support elements of the hiring process, such as reviewing applications, analyzing CV/resumes, assessing responses, or transcribing interviews. These tools assist our Talent team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please review our candidate privacy policy.