Senior Director, Ecosystem Product (Builder Platform)

United States Digital Space LLC; United States; Hybrid; USD 334,000 - 534,000; Full time

Job summary

HubSpot is seeking a Senior Director, Ecosystem Product to define and execute the ecosystem strategy powering our Builder Platform. You will lead the developer platform, APIs, MCP strategy, marketplace, and builder experiences that enable customers, partners, and AI agents to build on HubSpot.

This role sits at the intersection of developer ecosystems, agent platforms, marketplaces, and go-to-market workflows.

Qualifications

• 10+ years of product management leadership across large teams.
• Proven success building developer platforms, APIs, marketplaces.
• Experience evolving platforms for AI-powered workflows, agents, MCP-enabled experiences.
• Experience with partner ecosystems, strategic integrations, marketplaces, or monetization models.
• Track record turning ecosystems into growth drivers impacting acquisition, retention, or revenue.
• Strong perspective on AI, agents, platform ecosystems, and how agentic workflows change design of developer platforms.

Responsibilities

• Define and execute ecosystem strategy for HubSpot's Builder Platform, enabling developers, partners, and go-to-market builders to create solutions.
• Shape how first-party, second-party, and third-party agents interact with the company through APIs, MCP, and agent frameworks.
• Drive API parity initiatives so customers and partners access capabilities consistently via UI and programmatic interfaces.
• Partner with Data Platform, Partnerships, and Product Hub to create a unified builder experience across intelligence, data, and work layers.
• Develop monetization strategies for APIs, ecosystem products, and agent-powered experiences to support growth and new business models.
• Lead and develop a senior, multi-team product organization across platform, marketplace, and ecosystem experiences.
• Improve developer experience by elevating API/MCP quality, documentation, tooling, governance, and platform reliability.
• Define how developers, partners, and go-to-market builders create AI-powered apps, workflows, agents, and integrations that drive customer outcomes.
• Drive a best-in-class marketplace experience for discovery, evaluation, and adoption of ecosystem solutions.
• Collaborate with Developer Relations, Partnerships, Sales, Marketing, and Customer Success to embed ecosystem solutions into the flywheel.
• Establish operating models, decision frameworks, and cadences that enable fast, data-driven ecosystem innovation.
• Represent HubSpot externally with developers, partners, and industry leaders to shape ecosystem strategy and credibility.

Skills

Product leadership

Developer platforms

APIs & marketplaces

Ecosystem strategy

AI workflows

Cross-functional leadership

Partner ecosystems

Executive influence

Job description

Role SummaryOur mission at the company is to help millions of organizations grow better. As AI transforms how work gets done, the company is building a Builder Platform that unites our ecosystem, data platform, and agent capabilities into a cohesive experience for developers, partners, and go-to-market builders.

As Senior Director, Ecosystem Product, you will define and execute the ecosystem strategy that powers the company's Builder Platform vision. You will lead the developer platform, APIs, MCP strategy, marketplace, strategic integrations, and builder experiences that enable customers, partners, and AI agents to build on the company.

This role sits at the intersection of developer ecosystems, agent platforms, marketplaces, and go-to-market workflows. You will help shape how first-party, second-party, and third-party agents work together to deliver customer outcomes while creating new opportunities for ecosystem growth and monetization.

What You’ll Do

• Define and execute the ecosystem strategy that supports the company's Builder Platform vision, enabling developers, partners, and go-to-market builders to create solutions on and around the company.
• Shape how first-party, second-party, and third-party agents interact with the company through APIs, MCP, and emerging agent frameworks.
• Drive API parity initiatives so customers and partners can access the company capabilities consistently through both UI and programmatic interfaces.
• Partner closely with Data Platform, Partnerships, and Product Hub leaders to create a unified builder experience across the company's intelligence, data, and work layers.
• Develop monetization strategies for APIs, ecosystem products, and agent-powered experiences that support the company's transition toward outcome-based and consumption-based business models.
• Lead and develop a senior, multi-team product organization across platform, marketplace, and ecosystem experiences.
• Build a seamless developer experience by improving API/MCP quality, documentation, tooling, governance, and platform reliability.
• Define how developers, partners, and go-to-market builders create AI-powered applications, workflows, agents, and integrations that drive measurable customer outcomes.
• Drive a best-in-class marketplace experience that enables customers to discover, evaluate, and adopt ecosystem solutions.
• Partner cross-functionally with Developer Relations, Partnerships, Sales, Marketing, and Customer Success to embed ecosystem solutions into the flywheel.
• Establish operating models, decision frameworks, and execution cadences that enable fast, data-driven ecosystem innovation.
• Represent the company externally with developers, partners, and industry leaders to shape ecosystem strategy and credibility.

What You’ll Bring

Required Qualifications

• 10+ years of product management experience, including leadership of large, multi-team product organizations.
• Proven success building and scaling developer platforms, APIs, app marketplaces, or ecosystem products serving large developer, partner, or builder communities.
• Experience evolving platforms to support AI-powered workflows, agents, MCP-enabled experiences, or agent ecosystems.
• Experience working with partner ecosystems, strategic integrations, marketplaces, or platform monetization models.
• Track record of turning ecosystems into growth drivers that impact acquisition, retention, or revenue.
• Strong perspective on AI, agents, platform ecosystems, and how agentic workflows change the design of developer platforms, marketplaces, and customer experiences.
• Experience partnering with Developer Relations, developer communities, partner programs, or ecosystem-facing functions.
• Demonstrated ability to influence cross-functional stakeholders at the executive level.

Nice-to-Have Qualifications

• Experience with CRM, marketing, sales, or service ecosystems.
• Background working closely with Developer Relations or similar functions.
• External-facing experience (e.g., public speaking, developer community engagement).
• Experience in high-growth SaaS environments where ecosystem strategy is core to differentiation.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under the company’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in the company’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about the company’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks the company offers to help employees grow better.

At the company, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:$333,500—$533,600 USD

At the company, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional the company office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

About the company

the company (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. the company's connected platform enables businesses to grow faster by focusing on what matters most: customers.

At the company, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, the company is headquartered in Cambridge, MA, with employees and offices around the world.

Explore more:

• the company Careers
• Life at the company on Instagram

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Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to the company's Career Diversity page here.

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