Senior Director, Digital

PLUS Communications; Virginia (MN); Hybrid; USD 102,000 - 138,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k

Life insurance

Paid parental leave

Paid vacation

Paid sick leave

Hybrid work environment

Job summary

PLUS Communications in Arlington, VA, is seeking a Senior Director to join our growing digital practice and drive winning campaigns for advocacy clients.

The role combines strategic digital leadership, client management, and team supervision, with collaboration across graphic design and digital advertising to deliver integrated campaigns.

The ideal candidate has 8+ years in digital marketing or public affairs, strong writing, and a track record of using AI tools to improve processes.

Qualifications

• 8+ years of experience in digital marketing, public affairs, PR or political campaigns.
• Advanced writing skills with AP Style.
• Experience using digital/social media tools for issue advocacy and public affairs campaigns.
• Proven track record of developing and executing digital strategies and managing client relationships.
• Experience deploying AI tools to improve processes.

Responsibilities

• Crafting innovative digital strategies for public affairs clients, anticipating opportunities and challenges to build timely, cost-efficient, winning campaigns.
• Managing and cultivating client relationships to grow existing client accounts and leading the development and strategic planning of new business proposals.
• Managing a team of strategists to successfully execute daily responsibilities and new projects for public affairs accounts.
• Collaborating with our Graphic Design department to provide design collateral for clients, including logos, one-pagers, social graphics, and more.
• Partnering with our Digital Advertising team to submit plan requests, traffic new campaigns and prepare client reports.

Skills

Digital marketing

Public affairs

Public relations

Campaign management

Team leadership

Client relationship management

Advanced writing

AI tools usage

Tools

Adobe Creative Suite

Job description

PLUS Communications is a full-service communications firm based in Arlington, Virginia. PLUS Communications leads award-winning campaigns integrating public affairs, corporate communications, digital, advertising and media buying. PLUS means more!

PLUS Communications is seeking a creative and hard-working Senior Director to join our fast-growing digital practice to help top-tier advocacy campaigns and organizations win, every day.

Your day in this position may include:

• Crafting innovative digital strategies for public affairs clients, anticipating opportunities and challenges to build timely, cost-efficient, winning campaigns.
• Managing and cultivating client relationships to grow existing client accounts and leading the development and strategic planning of new business proposals.
• Managing a team of strategists to successfully execute daily responsibilities and new projects for public affairs accounts.
• Collaborating with our Graphic Design department to provide design collateral for clients, including logos, one-pagers, social graphics, and more.
• Partnering with our Digital Advertising team to submit plan requests, traffic new campaigns and prepare client reports.

This job may be for you, if you:

• Have previous experience working in a fast-paced environment.
• Are comfortable engaging with clients and outside groups on day-to-day deliverables.
• Have previous experience leading a high-performing team and driving results.
• Have a knack with words and enjoy writing on a variety of topics with quick turnaround.
• Are natural problem solver who always looks for a way to improve end results for clients and the team.
• Have strong organizational skills and ability to manage several projects simultaneously to ensure nothing falls through the cracks.
• Are willing to do whatever it takes to get the job done, no matter the time commitment.

• 8+ years of relevant experience in digital marketing, public affairs, public relations and / or political campaign work. Some past public affairs or public relations agency experience is required.
• Advanced writing skills with the ability to write for senior-level stakeholders and proficiency in editing with a strong understanding of AP Style.
• Experience using digital/social media tools for issue advocacy and public affairs campaigns.
• Proven track record of developing and executing successful digital strategies and managing client relationships.
• Demonstrated experience deploying AI tools to improve processes while adhering to company expectations for utilization.
• Familiarity with the Adobe creative suite is a plus.

The budgeted salary is $120,000 and there is an opportunity for a year-end bonus. Medical, dental, vision, 401k, and life insurance. We also offer a paid parental leave program, paid vacation and paid sick leave. In addition, we have a work from home hybrid environment.

PLUS Communications is an Equal Employment Opportunity (EEO) employer.