Senior Director, Digital Strategy & Campaigns

PLUS Communications; Virginia (MN); Hybrid; USD 102,000 - 138,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k

Life insurance

Paid parental leave

Paid vacation

Paid sick leave

Hybrid work environment

Job summary

PLUS Communications in Arlington, VA, is seeking a Senior Director to join our growing digital practice and drive winning campaigns for advocacy clients.

The role combines strategic digital leadership, client management, and team supervision, with collaboration across graphic design and digital advertising to deliver integrated campaigns.

The ideal candidate has 8+ years in digital marketing or public affairs, strong writing, and a track record of using AI tools to improve processes.

Qualifications

• 8+ years of experience in digital marketing, public affairs, PR or political campaigns.
• Advanced writing skills with AP Style.
• Experience using digital/social media tools for issue advocacy and public affairs campaigns.
• Proven track record of developing and executing digital strategies and managing client relationships.
• Experience deploying AI tools to improve processes.

Responsibilities

• Crafting innovative digital strategies for public affairs clients, anticipating opportunities and challenges to build timely, cost-efficient, winning campaigns.
• Managing and cultivating client relationships to grow existing client accounts and leading the development and strategic planning of new business proposals.
• Managing a team of strategists to successfully execute daily responsibilities and new projects for public affairs accounts.
• Collaborating with our Graphic Design department to provide design collateral for clients, including logos, one-pagers, social graphics, and more.
• Partnering with our Digital Advertising team to submit plan requests, traffic new campaigns and prepare client reports.

Skills

Digital marketing

Public affairs

Public relations

Campaign management

Team leadership

Client relationship management

Advanced writing

AI tools usage

Tools

Adobe Creative Suite

Job description

PLUS Communications in Arlington, VA, is seeking a Senior Director to join our growing digital practice and drive winning campaigns for advocacy clients.

The role combines strategic digital leadership, client management, and team supervision, with collaboration across graphic design and digital advertising to deliver integrated campaigns.

The ideal candidate has 8+ years in digital marketing or public affairs, strong writing, and a track record of using AI tools to improve processes.