Senior Director Digital Strategy & Advocacy

PLUS Pr; Arlington, Northern (VA, KY); Hybrid; USD 108,000 - 132,000; Full time

Benefits offered by this job

Year-end bonus

Hybrid work environment

Benefits package

Job summary

PLUS Communications, an Arlington-based full-service firm, seeks a Senior Director to lead the digital practice for advocacy campaigns and organizations. You will craft innovative digital strategies, manage client relationships, and guide a high-performing team while collaborating with design and advertising units.

You should have 8+ years of experience in digital marketing, public affairs, and related fields, with strong writing skills, AP Style proficiency, and familiarity with AI tools to

Qualifications

• 8+ years of relevant experience in digital marketing, public affairs, public relations and/or political campaign work.
• Advanced writing skills with ability to write for senior-level stakeholders and proficiency in editing with AP Style.
• Experience using digital/social media tools for issue advocacy and public affairs campaigns.
• Proven track record of developing and executing successful digital strategies and managing client relationships.
• Demonstrated experience deploying AI tools to improve processes while adhering to company expectations for utilization.

Responsibilities

• Crafting innovative digital strategies for public affairs clients, anticipating opportunities and challenges to build timely, cost-efficient, winning campaigns.
• Managing and cultivating client relationships to grow existing client accounts and leading the development and strategic planning of new business proposals.
• Managing a team of strategists to successfully execute daily responsibilities and new projects for public affairs accounts.
• Collaborating with our Graphic Design department to provide design collateral for clients, including logos, one-pagers, social graphics, and more.
• Partnering with our Digital Advertising team to submit plan requests, traffic new campaigns and prepare client reports.

Skills

Digital marketing

Public affairs

Public relations

Campaign management

Team leadership

Written communication

AP style

Client relationship management

AI tooling in workflows

Tools

Adobe Creative Suite

Job description

PLUS Communications, an Arlington-based full-service firm, seeks a Senior Director to lead the digital practice for advocacy campaigns and organizations. You will craft innovative digital strategies, manage client relationships, and guide a high-performing team while collaborating with design and advertising units.

You should have 8+ years of experience in digital marketing, public affairs, and related fields, with strong writing skills, AP Style proficiency, and familiarity with AI tools to