Senior Director, Digital Strategy

Moore; Lanham (MD); Remote; USD 110,000 - 120,000; Full time

Job summary

A leading marketing and fundraising company is seeking a Senior Director of Digital Strategy in Lanham, MD. The role involves overseeing digital strategies for nonprofit clients, leading a team of specialists, and contributing to new business growth. Candidates should have extensive experience in digital marketing and strong communication skills.

Benefits

Comprehensive healthcare

Paid holidays

Generous paid time off

Qualifications

• 7+ years of experience in digital marketing or agency.
• Proven experience in nonprofit sector preferred.
• Ability to oversee digital consulting for clients.

Responsibilities

• Oversee digital strategy for nonprofit clients.
• Develop creative briefs and manage strategies.
• Conduct market research for growth opportunities.

Skills

Exceptional communication skills

Digital marketing

Team management

Client service

Education

Bachelor's degree

Tools

MS Word

Excel

PowerPoint

Outlook

Job description

Join to apply for the Senior Director, Digital Strategy role at Moore

Join to apply for the Senior Director, Digital Strategy role at Moore

Get AI-powered advice on this job and more exclusive features.

This range is provided by Moore. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$110,000.00/yr - $120,000.00/yr

Brief Description

As the Senior Director of Digital Strategy, you will provide leadership oversight of digital strategy for our nonprofit clients, including those we serve on behalf of partner agencies at Moore. This role may require leading and developing a team within Moore Digital, including digital strategists and specialists who support specific clients and client groups. The Senior Director of Digital Strategy will provide strategy guidance for assigned clients and support the VP Digital Strategy in new business development and thought leadership efforts.

This is a remote position.

Moore Digital, a division of Moore, works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest data, media, and marketing company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Your Impact:

• Oversee weekly client touch-base meetings for updates on all digital deliverables.
• Oversee weekly internal WIP attendance and reporting for assigned client(s).
• Develop creative briefs as needed.
• Contribute to the new business proposal process, as needed, through attending preparation meetings and contributing content on digital strategy.
• Create annual budget and project for assigned teams and business.
• May lead a strategy development, including content and placement, in conjunction with the media team for programmatic display, paid search, and paid social.
• Lead strategy development, including content and cadence, for email fundraising programs.
• Perform research and continuous monitoring of the digital landscape in order to present new growth opportunities to clients.
• Coordinate with leadership on managing of projects through the department, in order to provide timely responses to clients and client teams.
• Contribute to marketing strategies to grow digital marketing and other aspects of digital marketing throughout the enterprise.
• Work closely with the Vice President of Digital Strategy and business development leadership to generate new business growth across the enterprise.
• Build, coach, and mentor a group of digital strategists and specialists.
• Hold weekly touch base meeting with each member of their Digital Strategy team, comprised of strategists and specialists, to discuss client needs and updates, internal team issues, and planning for current and future campaigns.
• Meets weekly with Vice President of Digital Strategy to provide updates on all team members, review new business, and discuss team growth opportunities.
• Stay abreast of key industry and market trends and recommend product, service, and technology innovations to ensure success for clients and ongoing growth and leadership.
  
  
  

Your Profile:

• 7+ years of experience with digital agency or digital marketing group.
• Bachelor’s degree.
• Proven experience in digital marketing; experience in marketing for the nonprofit sector highly preferred.
• Experience managing digital strategy functions and teams.
• Solid understanding of the digital marketing and nonprofit sectors.
• Ability to oversee digital strategy and provide digital consulting for nonprofit clients and client groups.
• Exceptional communication skills encompassing written, verbal, and presentation capabilities.
• Proficient in MS Word, Excel, PowerPoint, and Outlook.
• Comfortable with a fast-paced agency environment and a variety of client service tasks.
• Able to handle multiple concurrent projects while working independently and collaborating with teams.
• Other key competencies such as adaptability, initiative and innovation, sound judgement, and strong interpersonal and communication skills.
  
  
  

How We’ll Support You:

• Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.
• Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
• To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
• Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
  
  
  

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Marketing Services

Referrals increase your chances of interviewing at Moore by 2x

Sign in to set job alerts for “Digital Strategy Director” roles.

Temporary Senior Director, Digital Strategy

Lanham, MD $110,000.00-$120,000.00 5 hours ago

Washington, DC $147,000.00-$166,000.00 1 week ago

Regional Marketing, Manager (Washington DC, Chicago, Texas)

District of Columbia, United States $107,400.00-$126,400.00 4 days ago

Washington, DC $80,000.00-$96,274.00 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.