Director - Influencer Marketing

Scorpion Therapeutics; United States; Remote; USD 140,000 - 180,000; Full time

Job summary

Caris Detect seeks a Director of Social Media & Influencer Strategy to lead social media strategy across all channels, drive influencer programs, and build relationships with healthcare creators. The role entails executive collaboration, data-driven optimization, and governing content across platforms.

Remote-first, full-time with travel up to 25% to events and content creation, reporting to the marketing leadership in a fast-growing diagnostics environment.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 10+ years in social media, influencer marketing, or brand engagement within healthcare, diagnostics, biotech, or medical devices
• Proven success in building high-performing channels and influencer programs
• Strong storytelling, analytical, and project management skills

Responsibilities

• Own social media strategy across channels.
• Manage content calendars.
• Create and optimize social content.
• Develop executive and influencer campaigns.
• Build relationships with creators and healthcare advocates.
• Partner with internal and external teams.
• Monitor industry trends.
• Establish measurement frameworks.
• Analyze performance data.
• Communicate insights to leadership.

Skills

Social media strategy

Influencer marketing

Storytelling

Analytical

Project management

Agency management

Education

Bachelor's degree in Marketing/Communications

Job description

Director of Social Media & Influencer Strategy at Caris Detect

leading the development and execution of social media, influencer programs, and community engagement initiatives to enhance brand awareness, trusted engagement, and commercial impact.

Responsibilities

• own social media strategy across channels
• manage content calendars
• create and optimize social content
• develop executive and influencer campaigns
• build relationships with creators and healthcare advocates
• partner with internal and external teams
• monitor industry trends
• establish measurement frameworks
• analyze performance data
• communicate insights to leadership.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• 10+ years of experience in social media, influencer marketing, or brand engagement within healthcare, diagnostics, biotech, or medical devices
• proven success in building high-performing channels and influencer programs
• strong storytelling, analytical, and project management skills
• experience managing agencies and collaborations.

Preferred

• advanced degrees such as MBA
• experience in consumer health or wellness branding, healthcare commercialization, executive thought leadership, and digital reputation management
• familiarity with regulated healthcare environments.

High-Value

• focus on healthcare, diagnostics, and biotech sectors
• emphasis on digital engagement, influencer marketing, and community building
• cross-functional collaboration across marketing, medical, and regulatory teams
• travel up to 25% for events and content creation.

Work Setup

full-time role, primarily remote with occasional travel.