Digital Marketing Leader — Precision Oncology

Caris MPI, Inc.; Irving (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

Caris Life Sciences in Irving, Texas, is seeking a Senior Director of Digital Marketing to lead strategy across its molecular science portfolio. You will own the digital ecosystem, websites, portals, CRM, MarTech, campaigns, social media, and analytics, ensuring digital touchpoints reflect Caris’ leadership in precision oncology.

The role requires 10+ years in digital marketing, healthcare experience, and proven leadership of CRM and MarTech platforms.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 10+ years in digital marketing, healthcare/life sciences, or diagnostics.
• Proven success scaling CRM and MarTech platforms into measurable campaigns.
• Campaign design for physicians, biopharma, patients, and consumers.
• Strong project management to drive execution across priorities.
• Strategic thinker translating complex scientific products into clear value propositions.
• Experience leading, managing, and developing a digital marketing team.
• Familiarity with HIPAA and healthcare marketing compliance.

Responsibilities

• Own strategy, roadmap, and performance of all digital properties.
• Ensure digital content and site architecture reflect current product portfolio, scientific positioning, and regulatory requirements.
• Collaborate with UX, IT, and web teams to improve performance, accessibility, SEO, and conversion.
• Lead launches, enhancements, and platform updates ahead of go-to-market timelines.
• Translate scientific information into digital content for distinct audiences.
• Guide CRM strategy including segmentation, lead scoring, and automation.
• Oversee marketing operations, asset management, data hygiene, and reporting.
• Establish digital KPIs and connect performance to business outcomes.
• Identify trends in digital health, oncology, and precision medicine to strengthen strategy.
• Guide social media and digital thought leadership to reflect Caris' science and leadership.

Skills

Digital marketing

CRM

MarTech

Leadership

Strategic thinking

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

HubSpot

Marketo

Google Analytics

Job description

Caris Life Sciences in Irving, Texas, is seeking a Senior Director of Digital Marketing to lead strategy across its molecular science portfolio. You will own the digital ecosystem, websites, portals, CRM, MarTech, campaigns, social media, and analytics, ensuring digital touchpoints reflect Caris’ leadership in precision oncology.

The role requires 10+ years in digital marketing, healthcare experience, and proven leadership of CRM and MarTech platforms.