Senior Director, Digital Marketing

Honeywell; Alpharetta (GA); Presencial; USD 180.000 - 240.000; Jornada completa

Descripción de la vacante

Honeywell International Inc. is seeking a Senior Director to own the global digital visibility and discovery strategy, spanning web, search, AI platforms, and emerging channels.

You will govern the One Honeywell web ecosystem, drive content, design, and technical roadmaps, and partner across marketing, IT, and external partners to elevate brand authority and AI-enabled discovery. You will lead enterprise-wide digital initiatives, establish governance standards, and deliver analytics dashboards

Formación

• 12+ years of experience in digital marketing, web strategy, or digital transformation.
• 7+ years of leadership managing enterprise-scale digital programs and teams.
• Deep expertise in website strategy, governance, content strategy, analytics, information architecture, and enterprise web platforms.
• Experience leading large-scale corporate website ecosystems and governance programs.
• Proven ability to influence senior leaders and drive cross-functional initiatives.
• Strategic thinking.
• Cross-functional leadership.
• Influence and communication with senior stakeholders.
• Website strategy and governance.
• Content strategy and operations.

Responsabilidades

• Define and lead the enterprise digital visibility and discovery strategy across web, AI platforms, and discovery channels.
• Own the One Honeywell web ecosystem including architecture, information design, accessibility, publishing standards, and governance.
• Lead AI discovery and knowledge architecture to optimize machine readability, AI citations, and knowledge assets.
• Oversee website authoring, content operations, workflows, and lifecycle management with a focus on structured content and AI consumption.
• Develop and implement SEO, AEO, and GEO frameworks to boost organic visibility and AI performance.
• Shape design standards and development governance in collaboration with UX, IT, and agencies.
• Establish analytics scorecards and executive dashboards to drive decisions and investments.
• Lead cross-functional teams and partner with Corporate Marketing, SBGs, Communications, IT, and external partners.
• Act as executive thought leader on digital visibility, discoverability, and AI-enabled engagement.

Conocimientos

Digital marketing

Web strategy

SEO

Content operations

Digital analytics

Information architecture

Leadership

Stakeholder influence

Cross-functional leadership

Strategic thinking

Descripción del empleo

Overview

Increase your chances of an interview by reading the following overview of this role before making an application.

As Senior Director, you will own Honeywell's global digital visibility and discovery strategy, including web, search, AI platforms, and emerging channels. You will set governance and standards for the One Honeywell web ecosystem and lead content, design, and technical roadmaps to improve discoverability and brand authority. You will partner across business groups, marketing, IT, and external partners to drive awareness, engagement, and growth through AI-enabled discovery. This role shapes how Honeywell is represented to humans and AI systems, ensuring trusted, machine-readable information across platforms. You will work at scale to transform digital experiences and spearhead enterprise-wide,

Responsibilities

• Define and lead the enterprise digital visibility and discovery strategy across web, AI platforms, and discovery channels
• Own the One Honeywell web ecosystem including architecture, information design, accessibility, publishing standards, and governance
• Lead AI discovery and knowledge architecture to optimize machine readability, AI citations, and knowledge assets
• Oversee website authoring, content operations, workflows, and lifecycle management with a focus on structured content and AI consumption
• Develop and implement SEO, AEO, and GEO frameworks to boost organic visibility and AI performance
• Shape design standards and development governance in collaboration with UX, IT, and agencies
• Establish analytics scorecards and executive dashboards to drive decisions and investments
• Lead cross-functional teams and partner with Corporate Marketing, SBGs, Communications, IT, and external partners
• Act as executive thought leader on digital visibility, discoverability, and AI-enabled engagement

Key requirements

• 12+ years of experience in digital marketing, web strategy, search, content operations, or digital transformation
• 7+ years of leadership experience xtnlbfm managing enterprise-scale digital programs and teams
• Deep expertise in website strategy and governance, content strategy and operations, SEO/technical SEO, digital analytics, information architecture, and enterprise web platforms
• Experience leading large-scale corporate website ecosystems and governance programs
• Proven ability to influence senior leaders and drive cross-functional initiatives
• strategic thinking
• cross-functional leadership
• influence and communication with senior stakeholders
• Website strategy and governance
• Content strategy and operations
• SEO and technical SEO