Product Marketing Director, Veeam Intelligent ResOps

Veeam Software; Seattle (WA); Hybrid; USD 253,000 - 470,000; Full time

Benefits offered by this job

Unlimited PTO

Paid holidays

Medical, dental, vision coverage

Mental health support

401(k)

Family planning support

AirVet

Legal services

Tax-advantaged accounts

Learning & mentoring

Job summary

Veeam Software, Inc. in Seattle, WA, USA is seeking a senior Product Marketing Director to own product marketing for Intelligent ResOps, a core offering within the DataAI Command Platform.

You will shape positioning, messaging, launches, and campaign strategy, partnering with pricing, competitive intelligence, and partner teams to drive strategy and revenue growth. You'll lead readiness across product, sales, and marketing, track pipeline and win rate, and own the metrics connecting product

Qualifications

• 12+ years of experience in product marketing, preferably in enterprise software, cybersecurity, or data resilience.
• Proven track record setting go-to-market strategy for complex, technical products at scale.
• A business-owner mindset, comfortable being measured on pipeline, win rate, and revenue impact.
• Strong public speaking, written, and verbal communication skills, spanning executive and board-level presentations and industry analyst engagements; a proven track record is a must.
• Strong analytical skills, with a history of turning market and performance data into decisions.
• Strong leadership skills, with the ability to influence peers and senior leaders across product, sales, and executive teams.

Responsibilities

• Own positioning and messaging: Set the positioning, messaging, and narrative for Veeam IntelligentResOps, and connect it to the story that unites Veeam's data resilience, data security, and AI trust capabilities.
• Lead launches: Own launch strategy and execution for IntelligentResOps, driving readiness across product, sales, and marketing so every launch lands with impact.
• Set campaign strategy: Define the campaign strategy and core content that demand generation and field marketing teams run with, and use what you learn to sharpen the next wave
• Drive sales enablement: Create the messaging, plays, and training that help sellers win, and build material that sales actually uses
• Own the competitive narrative: Set the competitive strategy in a fast-moving, crowded category, partnering with competitive intelligence teams to turn insight into battle cards and objection handling
• Shape the category: Build relationships with industry analysts to influence category definition and coverage of Veeam's positioning
• Set pricing and packaging strategy: Partner with pricing and finance teams to set the central pricing and packaging strategy for IntelligentResOps and evolve it as the business grows
• Equip every route to market: Partner with alliance, channel, and VCSP marketing teams to set how IntelligentResOps is positioned across every route to market
• Bring the market insight: Feed voice of customer, win/loss insight, and market trends into product management to sharpen the roadmap
• Track and report on business health: Monitor pipeline, win rate, and revenue, and use them to drive decisions like a business owner

Skills

Product marketing

Enterprise software

Go-to-market strategy

Public speaking

Analytical skills

Leadership

Tools

None

Job description

Seattle, WA, USA

Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.

About the Role

As Product Marketing Director, you'll own product marketing for Veeam Intelligent ResOps, one of Veeam's newest and most visible offerings. Intelligent ResOps is the first offering that integrates data resilience with security as part of the Veeam DataAI Command Platform.

You'll own positioning, messaging, launches, campaign strategy, and sales enablement for IntelligentResOps, and you'll partner with pricing, competitive intelligence, partner, and VCSP teams to set the central strategy for those motions. You'll also be the person who knows how the business is performing, tracking the metrics that connect product marketing to pipeline, winrate, and revenue.

This is a senior role with the opportunity to grow with the business, for someone who can set strategy, drive execution through influence, and hold their own in a room with product, sales, and executive leadership.

What You’ll Do

• Own positioning and messaging: Set the positioning, messaging, and narrative for Veeam IntelligentResOps, and connect it to the story that unites Veeam's data resilience, data security, and AI trust capabilities, including how SecuritiAI's capabilities fit in
• Lead launches: Own launch strategy and execution for IntelligentResOps, driving readiness across product, sales, and marketing so every launch lands with impact
• Set campaign strategy: Define the campaign strategy and core content that demand generation and field marketing teams run with, and use what you learn to sharpen the next wave
• Drive sales enablement: Create the messaging, plays, and training that help sellers win, and build material that sales actually uses
• Own the competitive narrative: Set the competitive strategy in a fast-moving, crowded category, partnering with competitive intelligence teams to turn insight into battle cards and objection handling
• Shape the category: Build relationships with industry analysts to influence category definition and coverage of Veeam's positioning
• Set pricing and packaging strategy: Partner with pricing and finance teams to set the central pricing and packaging strategy for IntelligentResOps and evolve it as the business grows
• Equip every route to market: Partner with alliance, channel, and VCSP marketing teams to set how IntelligentResOps is positioned across every route to market
• Bring the market insight: Feed voice of customer, win/loss insight, and market trends into product management to sharpen the roadmap
• Track and report on business health: Monitor pipeline, win rate, and revenue, and use them to drive decisions like a business owner

What You’ll Bring

• 12+ years of experience in product marketing, preferably in enterprise software, cybersecurity, or data resilience
• Proven track record setting go-to-market strategy for complex, technical products at scale
• A business-owner mindset, comfortable being measured on pipeline, win rate, and revenue impact
• Strong public speaking, written, and verbal communication skills, spanning executive and board-level presentations and industry analyst engagements; a proven track record is a must
• Strong analytical skills, with a history of turning market and performance data into decisions
• Strong leadership skills, with the ability to influence peers and senior leaders across product, sales, and executive teams

Bonus Skills

• Experience marketing data security, data protection, or backup and recovery solutions
• Experience supporting go-to-market efforts following an acquisition or product integration
• Public speaking or keynote experience at industry events or user conferences
• Direct familiarity with the competitive landscape in data resilience and data security

#LI-SO2

What you'll get

• Unlimited paid time off, 12 paid holidays including 4 global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
• Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
• Medical, dental, and vision coverage starting on your first day
• Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
• 401(k) retirement plan with company matching contributions
• Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
• AirVet: 24/7 virtual veterinary care at no cost
• Legal services, identity protection, and supplemental health insurance options
• Tax-advantaged spending accounts for healthcare, dependent care, and commuting
• Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning

Pay Transparency

Veeam is committed to pay transparency and equitable compensation. For this role, the compensation range below reflects the expected total target compensation (TTC), inclusive of base pay and a competitive performance-based bonus. For roles with a commission plan, the compensation range represents On Target Earnings (OTE), which includes base salary plus variable commission. When determining compensation, Veeam takes into consideration factors such as experience, education, skills, and geographic zone. Offers are typically made below the midpoint of the range.

In addition to compensation, Veeam provides a comprehensive benefits package, including health coverage, retirement plans, and unlimited time off.

Compensation Range (TTC / OTE)

$252,890 - $469,590 USD

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