Senior Director, Diagnostics Marketing - Launch Lead

Harbinger Health; Cambridge (MA); On-site; USD 247,000 - 320,000; Full time

Job summary

Harbinger Health in Cambridge, MA seeks a Senior Director of Marketing to lead strategy and execution for its first RESOLVE product as it moves toward commercialization. This hands-on role shapes positioning, launch plans, and programs to drive demand, clinician adoption, and a trusted patient experience.

The ideal candidate combines strategic vision with execution discipline, translating customer insights into compelling communications while guiding cross-functional teams in a fast-moving,

Qualifications

• Bachelor’s degree and 10+ years of progressive marketing experience in diagnostics or another regulated healthcare field.
• Demonstrated success launching or commercializing a novel healthcare product.
• Experience marketing to healthcare providers and translating complex science into clear, compliant communications.
• Expertise in customer insights, segmentation, positioning, messaging, integrated campaigns, and performance measurement.
• Strong cross-functional leadership, sound judgment, and the ability to build in a fast-moving, ambiguous environment.

Responsibilities

• Lead the development and execution of the marketing strategy for Harbinger's lead RESOLVE product, including segmentation, targeting, positioning, channel strategy, customer journeys, and launch readiness.
• Lead development of the RESOLVE brand, messaging, and core launch assets, clearly communicating the test's intended use, clinical value, evidence, limitations, and role in the diagnostic workup.
• Support Harbinger's corporate brand and external presence across corporate and product websites, conferences, social media, and communications initiatives.
• Lead provider marketing across priority specialties and practice settings, including education, digital engagement, sales and field tools, and adoption initiatives.
• Build and execute the patient marketing strategy for a self-pay offering, including education, demand generation, conversion, and the end-to-end patient experience.
• Develop marketing strategies, value propositions, and materials for additional priority customers and channels, including health systems and strategic partners.
• Partner with Commercial, Medical, Regulatory, and Legal to ensure marketing programs and external communications are strategically aligned, scientifically accurate, evidence-based, and compliant.
• Manage assigned budgets, agency partners, and performance metrics; measure results and continually optimize programs and investments.

Skills

Marketing strategy

Launch experience

Healthcare communications

Cross-functional leadership

Performance metrics

Education

Bachelor’s degree

Advanced degree

Job description

Harbinger Health in Cambridge, MA seeks a Senior Director of Marketing to lead strategy and execution for its first RESOLVE product as it moves toward commercialization. This hands-on role shapes positioning, launch plans, and programs to drive demand, clinician adoption, and a trusted patient experience.

The ideal candidate combines strategic vision with execution discipline, translating customer insights into compelling communications while guiding cross-functional teams in a fast-moving,