Marketing Lead (Demand Generation)

Marqo; Palo Alto (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

An innovative company is seeking a Demand Generation Lead to drive marketing strategies that enhance search conversion and customer engagement. In this hands-on role, you'll own the demand generation strategy, execute impactful marketing programs, and collaborate with sales and product teams. You'll have the opportunity to shape the marketing foundation and expand into leadership as the company scales. Join a dynamic team that values creativity and high performance, and see the direct impact of your work on the company's growth.

Qualifications

• 2–5 years of marketing experience in B2B SaaS.
• Strong experience in demand generation and event marketing.

Responsibilities

• Own demand generation strategy and execution across various channels.
• Plan and manage conferences and field events effectively.

Skills

Demand Generation

Event Marketing

B2B SaaS Marketing

Marketing Automation Platforms

Communication Skills

Tools

HubSpot

Marketo

Job description

Marqo is a product discovery platform that optimizes search conversion using click-stream, purchase, and event data — creating a personalized experience that knows what your customers are looking for, better than they do . We’re building the next generation of AI-native search infrastructure, helping top ecommerce brands convert searches into sales. We are backed by top global VCs and we’re scaling fast.

What You’ll Do

• Own end-to-end demand generation strategy and execution across conferences, webinars, field events, and digital campaigns.
• Drive pipeline generation and sales opportunities through creative, well-executed marketing programs.
• Plan and manage conferences and field events , including pre-event marketing, onsite presence, and post-event follow-up campaigns.
• Launch and optimize webinars in collaboration with product and sales teams.
• Collaborate and contribute to product marketing to align messaging, themes, and positioning across programs.
• Report on pipeline and revenue impact , using data to continuously refine and optimize programs.
• Expand into leadership over time by helping us build the marketing team and function as we scale.

This is a hands-on, ownership-driven role — you will both set the strategy and execute the programs .

What we're looking for

• 2–5 years of marketing experience, ideally in B2B SaaS.
• Experience managing conference booths, sponsorships, or hosted events.
• Strong experience in demand generation, field marketing, or event marketing .
• Some exposure to product marketing — comfortable collaborating on messaging and customer narratives.
• Excellent communication skills — you can coordinate across marketing, sales, and product teams.
• Comfortable in a fast-paced, high-growth environment where you’ll wear multiple hats.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, etc.).
• Previous experience in an early-stage or startup environment.
• Real ownership : You won’t just execute — you’ll set direction and shape the marketing foundation.
• Growth opportunity : As we grow, you’ll have the opportunity to expand into leadership roles.
• Impact : See the direct results of your work in our pipeline, sales outcomes, and brand growth.
• Culture : Work with a collaborative, ambitious team that values autonomy, creativity, and high performance.

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Demand Generation Lead • Fremont, CA, United States