Senior Director, Demand Generation

Aircall.io, Inc.; New York (NY); On-site; USD 240,000 - 300,000; Full time

Job summary

Aircall is seeking a hands-on marketing leader to own the demand engine end to end, driving a data-driven, AI-enabled growth machine across paid, organic, and ABM. You will prototype AI workflows, scale them with a team, and ensure the pipeline meets executive expectations.

You bring 10+ years in B2B SaaS marketing with fluency in Google Ads, LinkedIn, Meta, SEO/CRO and outbound/ABM motions in PLG or sales-assisted models. A MBA and strategic leadership are highly valued.

Qualifications

• 10+ years in B2B SaaS marketing roles.
• Experience scaling pipeline across paid and organic channels; hands-on fluency in Google Ads, LinkedIn, Meta, SEO and CRO.
• Experience building outbound, ABM, or allbound motions with Sales, ideally in PLG or hybrid sales‑assist models.
• Experience running AEO/LLM-visibility programs.
• An AI-builder mindset: workflows or automations you built yourself.
• Strong analytical skills with CRM, marketing automation, and BI tools; able to defend pipeline ROI to executives.
• A leader who hires strong talent, coaches them to grow, and communicates clearly with the C‑suite.

Responsibilities

• Own sourced and influenced pipeline across SMB, mid-market and enterprise; set targets and forecast.
• Scale paid search, paid social, video, SEO and CRO; improve landing page and signup conversion; run weekly experiments.
• Design an allbound system where intent signals trigger ads, email, SDR outreach, ABM, or events; align with Sales on routing and SLAs.
• Build AI-powered workflows for list building, enrichment, scoring, outreach, and reporting; leverage tools like Clay, n8n, Zapier, Claude or GPT agents.
• Collaborate with GTM Engineering and Marketing Ops; manage agencies and the demand budget; lead a cross-functional team.

Skills

B2B SaaS marketing

Demand generation

Multi-channel leadership

AEO/LLM visibility

AI workflows building

Analytics & ROI

Education

BS/BA in Marketing or related field

MBA preferred

Tools

Clay

n8n

Zapier

Claude / GPT agents

HubSpot/Salesforce

Job description

Aircall is a unicorn, AI-powered customer communications platform used by 22,000+ companies worldwide to drive revenue, resolve issues faster, and scale customer-facing teams. We’re redefining customer communications by bringing voice, SMS, WhatsApp, and AI together into one seamless workspace.

Our momentum comes from a simple idea: help teams work smarter, not harder. Aircall’s AI Voice Agent automates routine calls, AI Assist streamlines post-call work, and AI Assist Pro delivers real-time guidance so people can do their best work. The result is higher revenue, faster resolutions, and teams that scale with confidence.

Aircall is headquartered in Paris, our European HQ, with a strong North American presence anchored in Seattle, our North American HQ, and teams across Madrid, London, Berlin, San Francisco, New York City, Sydney, and Mexico City. We’ve built a product customers love and a business that’s scaling quickly, backed by world-class investors and driven by rapid AI innovation across multiple product lines.

At Aircall, you’ll join a company in motion. We’re ambitious, product-driven, and execution-focused, with visible impact, fast decisions, and real growth.

How we work at Aircall

We’re customer-obsessed, data-driven, and focused on delivering meaningful outcomes. If you thrive in a collaborative, fast-moving environment where trust and impact matter, you’ll feel at home here.

We’re hiring a hands-on builder to own our demand engine end to end. You will run a performance marketing machine (paid, SEO/AEO, lifecycle) and connect it to an allbound motion. Inbound, outbound, ABM, partners and community will feed one shared, signal-driven pipeline instead of competing silos.

This is not a role about managing agencies and reporting on MQLs. You will prototype workflows with AI agents, enrichment tools and automation, then scale them with a team and GTM Engineering. Your pipeline number is the one the CRO and CEO check every week.

What you will own

Pipeline and revenue: Own sourced and influenced pipeline across SMB, mid-market and enterprise. Set clear targets, channel-level CAC and payback, and a pipeline forecast Sales trusts.Performance engine: Scale paid search, paid social, video and review sites, along with SEO and AEO/LLM visibility. Improve conversion on landing pages and signup flows, and run a disciplined weekly experimentation cadence.Allbound motion: Design one system where intent signals (web, product, call data, third-party) trigger the right play: ads, email, SDR outreach, ABM, or events and partner co-marketing. Align closely with Sales Development and Sales on routing, SLAs and follow-up.AI and automation: Build and ship AI-powered workflows for list building, enrichment, scoring, personalised outreach, creative and reporting. Use tools like Clay, n8n or Zapier, Claude or GPT agents, and HubSpot/Salesforce. Partner with GTM Engineering and Marketing Ops, and write the first version yourself when needed.New channels: Test and scale emerging channels such as communities, podcasts, newsletters, creators, partners, marketplaces, Reddit and LLM surfaces. Set clear kill/scale criteria for each.Measurement: Own attribution and the single source of truth for funnel metrics (CPL, MQL to SQL, SQL to Opp, pipeline per dollar, payback), working with RevOps.Team and budget: Lead and grow a team across paid, content/SEO, lifecycle, ABM/field and growth engineering. Manage agencies, own the demand budget, and allocate it based on performance.

How we will measure you

First 90 days: Complete a full funnel and channel audit. Put one AI-powered workflow into production, rebuild the weekly pipeline review, and deliver a 12-month demand plan.

First 6 months: Show measurable improvement in pipeline per marketing dollar and in MQL to SQL conversion. Test at least two new channels and reach a clear verdict on each.

First 12 months: Deliver predictable, repeatable pipeline against target, with allbound plays running as a system rather than as one‑off campaigns.

What you bring

• 10+ years in B2B SaaS marketing, including 5–6+ years in demand gen or growth leadership roles (Director level or equivalent), with at least 3‑4 years managing managers or a multi‑channel team of 8+ (across paid, lifecycle, ABM and/or marketing ops).
• A record of scaling pipeline across paid and organic channels, with hands‑on fluency in Google Ads, LinkedIn, Meta, SEO and CRO.
• Experience building and running outbound, ABM, or allbound motions in close partnership with Sales, ideally in PLG or hybrid sales‑assist models.
• Experience running AEO/LLM‑visibility programs.
• An AI‑builder mindset: workflows, agents or automations you built yourself (be ready to show them), and a point of view on what AI should and shouldn’t do in demand gen.
• Strong analytical skills: confident in the CRM, marketing automation, and BI tools, and able to explain and defend pipeline and ROI numbers to executives.
• A leader who hires strong talent, coaches them to grow, and stays close to the work, with the writing and presentation skills to communicate clearly and credibly with the C‑suite.

Education

• BS/BA degree in Marketing, Business, or related field required; MBA highly preferred.

Base salary range:

$240,000 - $300,000 USD

Key moment to join Aircall in terms of growth and opportunities

Our people matter, work‑life balance is important at Aircall

Fast-learning environment, entrepreneurial and strong team spirit

Competitive salary package & benefits

DE&I Statement

At Aircall, we believe diversity, equity and inclusion – irrespective of origins, identity, background and orientations – are core to our journey.

We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We’re working to create a place filled with diverse people who can enrich and learn from one another. We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.

We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Aircall.io, Inc.’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

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An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.