Senior Director, Creator Strategy

Adelphi Group; New York (NY); On-site; USD 120,000 - 230,000; Full time

Job summary

Omnicom Media’s Creo is seeking a Senior Director of Strategy to shape creator-led planning and activation across accounts. You will set strategic standards, guide senior teams, and own complex initiatives from insight to ROI, translating culture and commerce into measurable work.

This role reports to the Chief Strategy Officer, Creo North America, and requires leading RFPs, developing audience and creator strategies, and scaling best practices across the agency while coaching junior team

Responsibilities

• Lead the strategic direction on new business RFPs and key client initiatives, defining how brands show up in culture through creators and content with insight-led, differentiated approaches.
• Set strategic standards and direction across high-impact client initiatives and new business, ensuring work is insight-led, differentiated, and commercially grounded.
• Interrogate briefs to uncover the core challenge, clarify objectives, and establish the strategic foundation for creative, influencer, and performance-driven work.
• Apply strong commercial judgment, connecting creator strategy to brand goals, performance metrics, and ROI, translating customer insights into compelling content strategies.
• Own the development of audience, cultural, creator and communications strategies that inform campaign architecture, content planning, channel roles and measurement approaches.
• Partner with senior leadership and new business teams to shape proposals and strategic approaches for priority opportunities, ensuring clear vision and alignment.
• Provide clarity and direction in moments of ambiguity, guiding teams and clients toward confident, aligned decisions grounded in data and strategic insight.
• Lead the development and oversight of Strategy team members, setting expectations for strategic quality and consistency across all deliverables.
• Operate as a senior individual contributor on the agency’s most complex or high-stakes initiatives, while guiding team members on standard workstreams and strategic craft.
• Coach junior team members on judgment, leadership presence, and strategic craft, strengthening the overall capability of the Strategy function.
• Lead the rollout, adoption and continuous improvement of Strategy tools, frameworks and processes, helping scale strategic excellence and consistency across the organization.
• Help evolve and operationalize Creo’s creator-led strategic methodologies across influencer casting, content architecture, distribution and performance optimization.
• Develop approaches that leverage creators as strategic partners and co‑creators, ensuring creator insight informs both strategy development and execution.
• Translate emerging trends, audience behaviors, and platform shifts into practical implications for client strategy and creative work.

Job description

Omnicom Media’s Creo is seeking a Senior Director of Strategy to shape creator-led planning and activation across accounts. You will set strategic standards, guide senior teams, and own complex initiatives from insight to ROI, translating culture and commerce into measurable work.

This role reports to the Chief Strategy Officer, Creo North America, and requires leading RFPs, developing audience and creator strategies, and scaling best practices across the agency while coaching junior team