Senior Director, Creative Effectiveness & Brand Impact

The Kraft Heinz Company; Chicago (IL); On-site; USD 190,000 - 238,000; Full time

Job summary

The Kraft Heinz Company in Chicago is seeking a senior Creative Leader to partner with brand teams across 24+ brands, elevating creative across North America and driving the ACE program. You’ll help shape the work that consumers experience daily and set how great brand work is created.

You’ll lead a high‑performing team, build an embedded support model, and collaborate with Corporate Comms to raise the creative reputation.

Qualifications

• Curious, courageous, collaborative and strategic leader passionate about the power of brand, communications & consumer experience to impact strategic direction of business.
• Minimum of 10 years of hands-on experience, including client and/or agency side positions.
• Proven track record of driving creative excellence, innovation, effectiveness and impact.
• Demonstrated ability to lead, inspire and impact teams without direct authority. Strong influence and relationship-building skills with the ability to drive the agenda in ambiguous situations.
• Exceptional strategic thinking and problem-solving abilities. Ability to create and execute practical plans to achieve strategic objectives.
• Excellent communication and storytelling skills, with the ability to create simple, compelling narratives and present ideas effectively.
• Passion for planning, building systems, and executing action plans. Strong project management skills and the ability to thrive in a dynamic, fast-paced environment.
• Demonstrated fluency in brand foundations, briefs and critical brand building activities (e.g. strategy, consumer, insights, design, craft, etc.) to influence all brand pillars tools.

Responsibilities

• Establish, own and continuously refine a new embedded support model for BU brand teams, shaping how it’s rolled out and embedded across the organization to scale creative effectiveness across 24+ brands.
• Provide embedded support across key moments including brand foundations, brand tune-ups, IAT immersion sessions, briefing and creative development, driving stronger briefs, more effective agency partnership and stronger creative output.
• Build the capability of BU brand teams by providing hands-on support, advice and troubleshooting, influencing outcomes without taking ownership away from the teams themselves.
• Lead and develop a high-performing team, setting clear expectations and creating the coaching and development needed for individuals to grow in confidence, capability and impact.
• Act as the brand communications specialist within the Creative function, serving as a subject matter expert and setting the standard for what great looks like across brand communications work.
• Report directly to the VP, Creative, and work as part of the Creative leadership team, aligning closely to the function’s priorities, ways of working and ambitions to support the success of the team.

Skills

Creative leadership

Brand strategy

Communication

Storytelling

Influence leadership

Project management

Strategic thinking

Cross-functional collaboration

Job description

The Kraft Heinz Company in Chicago is seeking a senior Creative Leader to partner with brand teams across 24+ brands, elevating creative across North America and driving the ACE program. You’ll help shape the work that consumers experience daily and set how great brand work is created.

You’ll lead a high‑performing team, build an embedded support model, and collaborate with Corporate Comms to raise the creative reputation.