Senior Director, Content & Digital Services

Jewish Federation of Palm Beach County; West Palm Beach (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

Jewish Federation of Palm Beach County seeks a Senior Director, Creative & Digital Services to lead creative production, digital marketing, and multimedia storytelling. You will supervise the Digital Marketing, Digital Design, and Graphic Design teams, shaping campaigns and donor materials.

Reporting to the Senior Vice President, Marketing & Communications, you will drive brand-consistent production, optimize digital ecosystems, and advance messaging across websites, email, social, and campaigns.

Qualifications

• Senior Director role overseeing Creative Services and Digital Marketing
• Strong brand management and storytelling required
• Experience with digital marketing platforms and analytics preferred

Responsibilities

• Lead creative direction across campaigns, events, and donor materials
• Oversee graphic, digital, and video production
• Manage digital marketing and analytics, ensuring brand consistency
• Develop multi‑channel content strategy aligned with goals and audience needs

Skills

Creative leadership

Digital marketing

Brand management

Content strategy

Team supervision

SEO/SEM

Email marketing

Analytics

Job description

Jewish Federation of Palm Beach County is a 501(c)3 nonprofit that mobilizes the community to care for those in need, activate Jewish life, safeguard the people of Israel, and combat antisemitism and hatred locally and in more than 70 countries worldwide. Each year, Federation engages thousands of donors and volunteers to generate tens of millions of dollars in philanthropic support, sustaining a network that delivers critical services, builds community, and responds to urgent challenges. Staff play a direct role in advancing this work across the Palm Beaches and beyond.

Position Summary

The Senior Director, Creative & Digital Services is a strategic and hands‑on leader responsible for bringing Federation's brand to life through creative production, digital marketing, and multimedia storytelling. Reporting to the Senior Vice President, Marketing & Communications, this role leads the combined Creative Services and Digital Marketing function and directly supervises the Digital Marketing, Digital Design, and Graphic Design.

The Senior Director owns creative execution across the portfolio, including graphic, digital, and web design, video and photo direction, and brand‑compliant production for campaigns, events, and donor materials. The role also leads Federation's digital ecosystem, including website strategy, SEO and SEM, paid online media, email marketing and automation, social optimization, CRM marketing platforms, and analytics, turning digital and campaign data into measurable results.

In addition, the Senior Director produces mosaic, Federation’s award‑winning TV news magazine, and is responsible for transforming it from a television show into a multimedia brand that lives across platforms. Leading a digital‑first content strategy spanning video, audio, social, and web, the Senior Director ensures mosaic produces and distributes the most trusted and engaging Jewish stories, news, and perspectives.

Working within the brand architecture and strategy set by the SVP, the Senior Director sets creative and digital production standards, enforces brand consistency and creative SOPs, and leads the responsible adoption of marketing technology and AI across creative and digital workflows.

Essential Duties and Responsibilities

Creative & Content Direction

• Drive creative direction by shaping the concepts for major campaigns and guiding the visual work to ensure strong, consistent execution across organizational priorities.
• Bring Federation's brand to life across all creative work, executing the organization’s voice, look, and visual standards and maintaining brand integrity across every asset.
• Develop and execute a multi‑channel content and creative strategy across print, digital, email, social media, and web, aligned with organizational goals and audience needs.
• Partner with the SVP and the AVP, Communications to translate the core messaging strategy, stories, and cases for support into compelling creative that advances fundraising and strategic goals.
• Set the creative vision for fundraising by defining the ideas, themes, and visual direction that guide campaigns, events, and donor communications.
• Produce fundraising creative, including appeals, presentations, proposals reports, publications and event pieces that clearly convey Federation’s mission and impact need and inspire donors to give.

Creative Production & Execution

• Oversee all creative production, including graphic, digital, and print design, video and photo storytelling, and print production, ensuring every asset is high‑quality and aligned with organizational goals.
• Ensure on‑time delivery by working closely with the team to keep projects moving and meet deadlines across channels.
• Set and enforce editorial and production standards by establishing clear workflows, quality benchmarks, and performance metrics that support timely, accurate deliverables.

Digital Marketing & Engagement

• Provide leadership and oversight for all digital marketing initiatives, fostering innovation, ensuring accountability, and ensuring all digital content, platforms, and user experiences align with brand standards, organizational messaging, and strategic goals.
• Optimize digital engagement and conversion pathways to increase online registrations, donations, participation, and overall user satisfaction.
• Lead Federation's digital ecosystem through effective use of SEO, SEM, paid online media, social optimization, email marketing and automation, personalization tools, and emerging technologies that strengthen visibility, engagement, and donor experiences.
• Partner with Marketing colleagues and the Communications team to distribute content effectively