Senior Director, Content

San Jose Earthquakes; San Jose (CA); On-site; USD 115,000 - 130,000; Full time

Job summary

The San Jose Earthquakes seek a Senior Director of Content to own and drive the club's digital narrative across social, video, photo and emerging platforms. You will lead a fast-paced, audience-first operation, shaping storytelling for the team, players and Bay Area culture.

You will build platform strategies, foster collaboration across Marketing, Communications and Soccer Operations, and turn creators into engaged fans with data-driven decisions.

Qualifications

• Must be knowledgeable about soccer.
• 8–12+ years in digital content, social media, video, sports media, entertainment, or a related field.
• Significant experience leading and developing social/content teams.
• Proven track record building digital strategies that grow audiences and engagement.
• Deep understanding of social platforms, storytelling, video production, audience behavior and trends.
• Experience in videography and video editing.
• Strong creative judgment paired with analytical skills and performance data.
• Excellent leadership, communication and cross-functional collaboration; thrives in a fast-moving environment.

Responsibilities

• Cultivate an iconic digital voice that stands out in professional sports by setting the overarching content and editorial strategy across social, video, photo, digital platforms and emerging channels.
• Own the Quakes narrative across the season, telling the story of the team, its players and the club’s next chapter.
• Make engagement a core objective, creating stories and formats that spark conversation, participation, sharing and repeat fandom.
• Lead and develop the Social, Video and Photo teams; establish clear priorities, results, workflows, creative standards and accountability.
• Innovate on new content ideas that not only engage our existing audiences but help build brand affinity and awareness across casual and curious fans.
• Build platform-specific strategies that grow reach and engagement, especially among new and younger audiences.
• Turn players into recognizable personalities and build stronger connections between the club, supporters and Bay Area culture.
• Create a test-and-learn culture around creators, emerging platforms, AI tools, new formats and distribution models.
• Use audience data and KPIs to sharpen content strategy, editorial planning and resource allocation.
• Partner across Marketing, Communications, Creative, Partnerships, Ticketing, Community and Soccer Operations on major club priorities.

Skills

Planning

Creative Thinking

Soccer Knowledge

Leadership

Project Management

Initiative

Results Orientation

Building Collaborative Relationships

Coachable

Efficiency

Job description

The San Jose Earthquakes have a mission to establish our home as the epicenter of American soccer by uniting Northern California with big dreams, big hustle, and big impact. With the 2026 FIFA World Cup creating unprecedented momentum for the sport and MLS entering its next era, the San Jose Earthquakes are building something special: a resurgent club with an opportunity to win over the Bay Area and the next generation of fans. We are seeking a Senior Director, Content who will lead the club’s digital content strategy and connect the team, players and fans through a distinctive soccer voice and engaging storytelling.

About the Position:

The San Jose Earthquakes are seeking a highly creative, strategic leader to join our team as Senior Director, Content. As Senior Director, Content, you will own the club’s digital content strategy and make the Quakes one of the most engaging, relevant and distinctive brands in Major League Soccer. You will lead Social, Video and Photo, shape the narrative of a resurgent Quakes team and turn that momentum into year-round fan engagement. This position is ideal for someone who enjoys building a fast, audience-first content operation that connects the team, players, fans, Bay Area culture and the global game. The Senior Director, Content will report to the Vice President, Marketing.

Who You Are:

We are looking for people that want to hustle big.

• Hustle: Having the desire to authentically connect people, willing to always show up for our fans, and having an innate pride in their work.
• Big: Devoted to quality in all aspects of the job, not afraid to swing big, and own the result.

Successful Candidates:

A successful candidate for the Senior Director, Content position is a creative, organized leader with deep soccer knowledge and a strong understanding of the sport’s voice and culture. They take initiative, bring bold ideas and unite teams around a consistent club voice, clear priorities and efficient execution. They should also possess strong communication skills and emotional intelligence, enabling them to develop others, build collaborative relationships and foster a proactive, ambitious team culture. Adaptable and open to feedback, this person inspires others to exceed expectations while remaining willing to learn and adjust their approach.

Job Competencies include:

• Planning and Organizational Skills
• Creative Thinking
• Soccer Knowledge
• Project Management
• Leadership
• Coachable
• Efficiency
• Building Collaborative Relationships
• Initiative
• Results Orientation

Responsibilities

• Cultivate an iconic digital voice that stands out in professional sports by setting the overarching content and editorial strategy across social, video, photo, digital platforms and emerging channels.
• Own the Quakes narrative across the season, telling the story of the team, its players and the club’s next chapter.
• Make engagement a core objective, creating stories and formats that spark conversation, participation, sharing and repeat fandom.
• Lead and develop the Social, Video and Photo teams; establish clear priorities, results, workflows, creative standards and accountability.
• Innovate on new content ideas that not only engage our existing audiences but help build brand affinity and awareness across casual and curious fans.
• Build platform-specific strategies that grow reach and engagement, especially among new and younger audiences.
• Turn players into recognizable personalities and build stronger connections between the club, supporters and Bay Area culture.
• Create a test-and-learn culture around creators, emerging platforms, AI tools, new formats and distribution models.
• Use audience data and KPIs to sharpen content strategy, editorial planning and resource allocation.
• Partner across Marketing, Communications, Creative, Partnerships, Ticketing, Community and Soccer Operations on major club priorities.

Qualifications

• Must be knowledgeable about soccer.
• 8–12+ years in digital content, social media, video, sports media, entertainment, or a related field.
• Significant experience leading and developing social/content teams.
• Proven track record building digital strategies that grow audiences and engagement.
• Deep understanding of social platforms, storytelling, video production, audience behavior and trends.
• Experience in videography and video editing.
• Strong creative judgment paired with analytical skills and performance data.
• Excellent leadership, communication and cross-functional collaboration; thrives in a fast-moving environment.
• Sports, entertainment, media or culturally relevant consumer-brand experience strongly preferred.

Salary range: $115,000 -$130,000

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.