Head of Consumer Intelligence Products - Remote

Dynata, LLC (Connecticut); Westport (CT); On-site; USD 150,000 - 200,000; Full time

Job summary

Dynata is seeking a Senior Director of Consumer Intelligence Products to lead the strategy, development, and commercialization of a portfolio built on our first-party data assets. This role defines the product vision, translates data into market-ready offerings, and drives ongoing revenue growth for clients and the company.

Reporting to the VP, AI and Intelligence Products, the Senior Director will build a roadmap for recurring data products, perform opportunity assessment, and scale a team as

Qualifications

• 10+ years of experience in product management, data products, analytics products, market research, or related fields.
• Proven experience launching and scaling commercial data products or subscription-based information products.
• Strong understanding of market research, consumer data, audience data, panel-based data, or related data ecosystems.
• Demonstrated ability to translate data assets into scalable, revenue-generating products.

Responsibilities

• Define and execute the vision, strategy, and roadmap for Dynata's Consumer Intelligence product portfolio.
• Identify opportunities to productize proprietary panel, survey, behavioral, and profile data assets.
• Build business cases and investment recommendations for new data products and product enhancements.
• Establish product success metrics, growth objectives, and revenue targets.
• Lead the end-to-end lifecycle of Consumer Intelligence products from concept through launch and scale.

Job description

Dynata is seeking a Senior Director of Consumer Intelligence Products to lead the strategy, development, and commercialization of a portfolio built on our first-party data assets. This role defines the product vision, translates data into market-ready offerings, and drives ongoing revenue growth for clients and the company.

Reporting to the VP, AI and Intelligence Products, the Senior Director will build a roadmap for recurring data products, perform opportunity assessment, and scale a team as