Senior Director, Consumer and Shopper Insights

BuddiesHR; New York (NY); Hybrid; USD 119,000 - 160,000; Full time

Benefits offered by this job

Bonus pay

Medical/dental/vision insurance

401(k) plan

Paid time off

Job summary

Circana is seeking a Senior Director, Consumer & Shopper Insights in the New York area. You will serve as a strategic partner to a leading ice cream client, driving adoption of Receipt Panel and turning consumer behavior into stronger business decisions.

The role blends analytics, storytelling, and coaching to build client capabilities across brand, marketing, and category management. This leadership position requires influencing outcomes and delivering value through insights.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• 6–10+ years of experience in client insights, client management, sales, or related roles within CPG, retail, or syndicated data analytics.
• Demonstrated experience leading and developing people.
• Familiarity with Circana, NielsenIQ, Numerator, or similar data sources to uncover purchase dynamics.
• Proficiency with visualization tools (Unify, Tableau, Power BI) and MS PowerPoint/Excel.
• Willingness to be on-site with the client as needed.

Responsibilities

• Drive client growth by aligning Circana data and software with client goals.
• Deliver insight-led solutions translating data into actionable recommendations.
• Manage end-to-end sales processes from prospecting to closing.
• Collaborate cross-functionally with internal teams to deliver integrated solutions.
• Maintain industry expertise to position Circana as a trusted advisor.
• Build and nurture strategic client relationships across organizations.
• Utilize Circana platforms (Unify+, Liquid Data, Intelligence Suite) for engagements.
• Meet or exceed revenue targets through disciplined account planning.
• Champion client success by addressing challenges and seizing opportunities.
• Apply advanced analytics to provide clear, actionable insights.

Skills

Strategic thinking

People leadership

Sales acumen

Storytelling

Client insights

Education

Bachelor's degree

MBA or advanced degree

Tools

Unify

Liquid Data

Tableau

Power BI

Excel

Job description

Senior Director, Consumer and Shopper Insights

Job Category: Client Development

Requisition Number: DIREC023257

• Posted : October 22, 2026
• Full-Time
• Hybrid

Locations

Showing 1 location

New York, NY 10001, USA

Description

Senior Director, Consumer & Shopper Client Insights

Let’s be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business.

• Effectively Presents Solutions: Delivers tailored, compelling solutions that align with customer needs and drive action.
• Knows the Buying Influences: Identifies key decision-makers and understands their motivations and influence.
• Manages Buyer Indifference: Recognizes and explores customer hesitation to uncover new needs or opportunities.
• Understands Customer Needs: Operates as a recognized expert to articulate customer needs in the customer’s business language and business context.
• Being Resilient: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.
• Manages Ambiguity: Stays focused and calm in uncertain situations; guides others through change.

What will you be doing?

As Senior Director, Consumer & Shopper Client Insights, you’ll serve as a strategic insights partner to a leading client in the ice cream category, working across its portfolio of some of the most recognizable and loved brands.

A key focus of the role will be leading adoption and maximizing the impact of Circana’s Receipt Panel, helping client teams translate consumer and shopper behavior into stronger business decisions. You’ll identify high-impact growth opportunities, shape compelling thought leadership, and build client capabilities through training and coaching that enables teams across brand, marketing and category management to confidently leverage insights themselves.

This people-leader role is ideal for someone who can move seamlessly between analytics, storytelling, coaching and strategic influence. If you’re passionate about turning data into action and building trusted relationships that elevate the role of insights within an organization, you’ll have the opportunity to make a significant impact both with the client and across Circana.

Job Responsibilities

• Drive Client Growth: Identify and pursue opportunities to expand client relationships by aligning Circana’s data and software solutions with their strategic goals.
• Deliver Insight-Led Solutions: Translate complex data into actionable insights that help clients make informed decisions and achieve measurable outcomes.
• Manage the Sales Cycle: Lead end-to-end sales processes including prospecting, needs assessment, solution development, negotiation, and closing.
• Collaborate Cross-Functionally: Partner with internal teams (e.g., Client Insights, Product, and Analytics) to deliver integrated solutions and ensure client success.
• Maintain Industry Expertise: Stay current on trends in CPG to position Circana as a thought leader and trusted advisor.
• Build Strategic Relationships: Develop and maintain strong relationships with key stakeholders across client organizations, including decision-makers and influencers.
• Utilize Sales Tools and Platforms: Leverage Circana’s proprietary platforms (e.g., Unify+, Liquid Data, Intelligence Suite) to support client engagements and solution delivery.
• Achieve Revenue Targets: Meet or exceed individual and team sales goals through disciplined pipeline management and strategic account planning.
• Champion Client Success: Ensure client satisfaction by proactively addressing challenges, identifying growth opportunities, and delivering consistent value.
• Advanced Analytic Skills: Demonstrated ability to conceive, manage, and deliver fact-based analyses, with a focus on consumer solutions, providing clients with clear, actionable insights to inform strategy.

Requirements

• Bachelor’s degree required; MBA or advanced degree preferred
• 6–10+ years of experience in client insights, client management, sales, or related roles within CPG, retail, or syndicated data analytics, including demonstrated experience leading and developing people
• Deep understanding of consumer and shopper behavior, with experience leveraging household- and shopper-level data from platforms such as Circana, NielsenIQ, Numerator, or similar sources to uncover purchase dynamics and growth opportunities
• Familiarity with visualization and analytics tools such as Unify, Tableau, Power BI, or similar platforms
• Proficiency in Microsoft PowerPoint and Excel
• Flexibility to be on-site with the client as business needs arise, including quarterly meetings, workshops, and in-person training

As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location

This position can be located in the following area(s): Hybrid (mostly remote) within close proximity to client’s office in Hoboken, NJ

Prospective candidates may be asked to consent to background checks (in accordance with local legislation and our candidate privacy notice) Your current employer will not be contacted without your permission.

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $119,000 to $160,000.

This job is also eligible for bonus pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice. Your current employer will not be contacted without your permission.

This position is expected to remain open for approximately 30 days and may close earlier if sufficient qualified candidates are identified.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.