Senior Director, Commercial Analytics

Columbia Sportswear Company; Portland (OR); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

401k with company match

Medical, dental, vision insurance

Wellness benefits

Employee discounts

Generous time off

Job summary

Columbia Sportswear Company seeks a Senior Director of Commercial Analytics to lead a unified analytics function across Wholesale, DTC, Marketing, and Consumer Insights in North America. This role partners with senior leaders to transform fragmented data into actionable insights, aligning across functions to enable faster, better decisions.

You will build a high-impact analytics organization, establish operating rhythms, and drive growth by turning data into a clear narrative for executives.

Qualifications

• 15+ years of experience in commercial analytics or related fields.
• Experience leading analytics teams in retail/omnichannel environments.
• Proven ability to translate data into actionable decisions and growth.

Responsibilities

• Build and lead Columbia North America Commercial Analytics function.
• Create a consistent reporting framework across Wholesale, DTC, Marketing, Consumer Insights, and other functions.
• Establish reporting cadence, business reviews, and operating rhythms for informed decisions.
• Turn complex data into clear insights on drivers of growth, profitability, and engagement.
• Champion AI-enabled analytics to accelerate opportunity identification and decision making.

Skills

Commercial analytics leadership

Strategic thinking

Executive storytelling

Cross-functional influence

Education

Bachelor's degree

Advanced degree preferred

Tools

Power BI

Tableau

Job description

OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.
At Columbia, we’re as passionate about the outdoors as you are. And while our gear is available worldwide, we’re proud to be based in the Pacific Northwest, where natural wonders are our playground.

Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: “It’s perfect. Now make it better.” As pioneers of relentless improvement, we are constantly evolving.

We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.

And we believe in you.

ABOUT THE POSITION

The Senior Director, Commercial Analytics is a strategic leadership role within Columbia’s North America organization, reporting to the SVP & General Manager, North America. This leader will establish and lead a unified commercial analytics capability that helps transform data into actionable business insights, enabling faster and better decisions across Wholesale, DTC, Marketing, Merchandising, and Consumer Insights.

This role sits at the intersection of business strategy, analytics, and organizational transformation. You will partner closely with senior leaders to identify opportunities, uncover risks, and drive growth by bringing together fragmented data sources, establishing a common business reporting framework, and creating a consistent operating rhythm for commercial decision making.

Success in this role requires a rare combination of commercial acumen, analytical expertise, strategic thinking, and leadership influence. You will help Columbia move beyond reporting what happened to understanding why it happened, what matters most, and what actions should be taken next.

HOW YOU’LL MAKE A DIFFERENCE

• Build and lead Columbia’s North America Commercial Analytics function, establishing a unified vision across Wholesale, DTC, Marketing, Consumer Insights, and other business functions.
• Create and implement a consistent commercial reporting framework, ensuring leaders across the organization are working from shared metrics, insights, and business performance indicators.
• Establish the reporting cadence, business reviews, and operating rhythms that enable leaders to assess performance, identify opportunities, and make informed decisions.
• Turn complex and fragmented data into clear business insights, helping leaders understand the drivers of growth, profitability, customer engagement, and operational performance.
• Lead strategic and ad hoc analytics initiatives that evaluate key business opportunities, customer trends, channel performance, market dynamics, sell-through performance, and long-term growth strategies, helping leaders capitalize on in‑season demand and identify future growth opportunities.
• Partner closely with Digital Technology teams to ensure data, reporting, visualization tools, and analytics capabilities align with business priorities and commercial needs.
• Consolidate insights from multiple sources, including commercial performance data, consumer research, market intelligence, and customer behavior analytics, to create a holistic view of the North America business.
• Identify emerging business opportunities and proactively bring recommendations to leadership that improve revenue growth, consumer engagement, channel performance, and profitability.
• Champion the use of AI‑enabled analytics and decision‑support capabilities, helping the organization identify emerging opportunities, risks, and actionable insights faster while improving the efficiency and effectiveness of commercial decision making.
• Build and develop a high‑performing analytics organization while unifying existing teams and capabilities into a cohesive commercial analytics function.
• Serve as a trusted advisor to executive leadership, helping shape business decisions through fact‑based analysis, insight generation, and strategic recommendations.

YOU ARE

• A commercially minded analytics leader who understands how data drives business performance.
• A strategic thinker who can connect customer, channel, market, and financial insights into a clear business narrative.
• Skilled at simplifying complexity and helping leaders focus on what matters most.
• A trusted partner who influences decisions through credibility, insight, and collaboration.
• An effective leader who can build alignment across multiple teams, functions, and stakeholders.
• Comfortable operating in a fast‑moving environment where transformation, change management, and continuous improvement are part of the journey.

YOU HAVE

• 15+ years of experience in commercial analytics, business analytics, revenue analytics, consumer insights, strategy, consulting, or related disciplines.
• Experience leading analytics teams within a complex retail, consumer products, omnichannel, or customer‑focused business environment.
• Demonstrated success translating data into actionable business decisions that drove measurable growth, profitability, customer engagement, or operational improvements.
• Experience building or transforming analytics capabilities, operating models, reporting frameworks, or insight‑driven organizations.
• Strong understanding of commercial performance metrics across sales, wholesale, direct‑to‑consumer, ecommerce, marketing, customer, and merchandising functions.
• Executive presence and a proven ability to influence senior leaders through compelling storytelling and fact‑based recommendations.
• Experience leveraging modern analytics and visualization platforms such as Power BI, Tableau, or similar technologies to support business decision making.
• Bachelor’s degree required; advanced degree preferred.

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.

BENEFITS

• Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match.
• Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).
• In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services.
• We have extensive wellness benefits, employee discounts and a generous time off program available.

If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to [e-mail] with the Subject: Applicant Assistance Requested.