Senior Director, Channel Planner - Gap

Gap Inc.; New York (NY); On-site; USD 195,000 - 270,000; Full time

Job summary

A leading company in retail is seeking a Sr. Director, Channel Planner to drive the integration of brand strategy and media efforts. This key role involves leading omnichannel media planning and collaborating across teams to enhance campaign effectiveness. Candidates should have extensive experience in marketing and media strategies, demonstrating strong leadership and analytical skills.

Benefits

50% merchandise discount

Competitive Paid Time Off plans

401(k) with company matching

Employee stock purchase plan

Health, dental, and life insurance

Qualifications

• 10+ years marketing experience with 7+ years in omnichannel media.
• 5+ years of team management experience.
• Deep knowledge of media channels and full-funnel media activation.

Responsibilities

• Lead the omnichannel media planning and execution.
• Interface between Gap brand team and Media Shared Services team.
• Establish proxy metrics for campaigns.

Skills

Strategic Planning

Leadership

Media Planning

Interpersonal Communication

Analytical Skills

Job description

About Gap Inc.

Our brands bridge the gaps we see in the world.Old Navy democratizes style to ensure everyonehas access to quality fashion at every price point. Athleta unleashes the potential of every woman,regardless of body size, age or ethnicity. BananaRepublic believes in sustainable luxury for all. And Gapinspires the world to bring individuality to modern, responsibly madeessentials.

This simple idea-that we all deserve to belong,and on our own terms-is core to who we are as acompany and how we make decisions.Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet.Ready tolearn fast, create with audacityand lead boldly? Join our team.

About the Role

The Sr. Director, Channel Planner is responsible for translating brand strategy and media briefs into omnichannel media strategies for Gap. As the key connection point between the brand team and the centralized media organization, you will lead a team responsible for delivering best-in-class channel planning for the Gap brand. Reporting into the centralzed Media Shared Services organization, you and your team will serve as embedded resources withn the Gap brand leveraging a deep understanding of holistic media planning to inform strategy, provide best practices, and guide the execution of Gap's media strategy. As the resident expert on channel mix and integrated planning, you will share channel-specific insights, learnings, and best practices with counterparts across the Gap Inc. portfolio, enabling greater efficiency and cross-brand collaboration. This role is part of a new approach for Gap Inc. and you will be at the forefront of our effort to move toward a more full-funnel approach that creates long-term brand value while achieving business objectives.

What You'll Do

• Lead the omnichannel media planning and execution process for Gap, translating brand teams' priorities into actionable media approaches and leveraging deep expertise on media effectiveness and evolving trends
• Function as the key point of interface between Gap brand team and the Media Shared Services team, providing relevant insights during brand planning and owning the translation of brand strategy/brief into media plan for briefing of agency teams
• Cultivate comprehensive knowledge and understanding of Gap brand goals, business, and consumers to ensure that media strategies are completely aligned with brand strategy
• Establish proxy metrics for all campaigns incorporating business, marketing, and financial objectives into holistic KPIs
• Drive Media Mix and outlet recommendations against stated brand goals, working within budget guidelines and/or making optimal spend recommendations
• Advise Media Agency planning team, ensuring granular media plans align to media mix and outline recommendations
• Serve as main point of contact with Media Channel Activation team, collecting and incorporating recommendations on specific channel vehicles and communicating opportunities for new product offerings or value adds from various media channels
• Approve optimizations and tactic adjustments to campaigns with a holisitic understanding of campaign performance
• Liaise with the Measurement and Interpretation team to set clear and measurable goals for media plans and to evaluate media effectiveness, incorporating insights and learnings into future campaigns

Who You Are

• 10+ years marketing experience with 7+ years experience planning and executing omnichannel full funnel media
• 5+ years of experience managing teams, with a proven track record of collaborative leadership, coalition building, and driving unity among disparate teams
• Extensive experience translating brand strategy into executable and scalable full-funnel media approaches
• Deep knowledge of media channels, full-funnel media strategy & activation, and current industry trends
• Experience partnering with Marketing leadership to directly influence outcomes in a matrixed environment
• Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions
• Change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at Gap
• Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels

Benefits at Gap Inc.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $195,800 - $269,300 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.