Senior Director, Category Growth & Planning (Sales)

Freshpet; Bedminster Township (NJ); On-site; USD 205,000 - 225,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) plan with company match

Paid parental leave

Tuition assistance

Job summary

Freshpet is seeking a Senior Director of Category Development & Planning located in Bedminster Township, New Jersey. The role involves driving the long-term category strategy and aligning various departments to enhance growth across channels. The ideal candidate will leverage consumer insights and develop collaborative strategies with major retailers, ensuring effective execution throughout the organization.

The position requires 10-15 years in consumer goods management with significant experience in category development. Freshpet offers a competitive salary range and an excellent benefits package.

Qualifications

• 10-15+ years of experience in consumer goods category management, category development, and/or trade strategy.
• Experience owning and managing P&Ls for top-tier strategic CPG customers.
• Strong partnership experience with Sales and Finance.

Responsibilities

• Shape long-term category strategy and drive cross-functional alignment.
• Lead development of strategic category insights and retail activation plans.
• Mentor and develop a high-performing category development team.

Skills

Consumer goods category management

Category development

Trade strategy

Financial insights

Analytical skills

Leadership

Stakeholder management

Education

10-15+ years of experience in consumer goods

Tools

Nielsen/IRI analytics suites

Space planning tools

Job description

Freshpet is seeking a Senior Director of Category Development & Planning located in Bedminster Township, New Jersey. The role involves driving the long-term category strategy and aligning various departments to enhance growth across channels. The ideal candidate will leverage consumer insights and develop collaborative strategies with major retailers, ensuring effective execution throughout the organization.

The position requires 10-15 years in consumer goods management with significant experience in category development. Freshpet offers a competitive salary range and an excellent benefits package.