Senior Director, Campaigns

Healthcare Businesswomen’s Association; New York (NY); Hybrid; USD 157,000 - 210,000; Full time

Job summary

A leading healthcare organization is seeking a Senior Director of Campaigns to drive integrated demand generation programs. This role involves collaborative work with various departments, requires at least 12 years of experience, and offers a salary range of $157,500 to $210,000 based in New York City. The ideal candidate will possess strong leadership and analytical skills.

Benefits

401(k) matching

Flexible paid time off

Medical, dental, life, and disability insurance

10 paid holidays per year

Annual bonuses for eligible positions

Qualifications

• Minimum of 12 years of related experience in field marketing, demand generation.
• Strong B2B / enterprise software industry experience.
• Ability to lead a team of 5-7.

Responsibilities

• Develop and execute integrated demand generation programs.
• Engage Product Marketing and Solution Sales Specialist teams.
• Measure and report performance against established metrics.

Skills

Creative

Analytical

Leadership

Communication

Strategic Thinking

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Job description

Location:Hybrid

Medidata follows a hybrid office policy in which employees who are hired for an in-person position are expected to work on site a certain number of days per week in accordance with Company policy.

About our Company:

Medidata: Powering Smarter Treatments and Healthier People

Medidata is leading the digital transformation of life sciences, creating hope for millions of patients. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device, and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 2,300+ customers and partners access the world's most trusted platform for clinical development, commercial, and real-world data. Medidata, a Dassault Systèmes company, is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com and follow us @medidata.

About the Team:

As the Senior Director, Campaigns - leading an Experience Campaign, you will report to the Head of Growth Marketing Campaigns, and lead a team of growth marketers in support of the Medidata brand and Life Sciences Engagement (LSE) portfolio of brands. In this role, you will be responsible for leading the creation, execution, and measurement of a Data, Study or Patient Experience specific demand generation program globally to drive leads and opportunities. The successful candidate will be a leader in program development and possess exceptional creativity, collaboration, relationship building, and managerial skills, along with the ability to innovate and scale.

Responsibilities:

• Develop and execute integrated demand generation programs utilizing a variety of channels including outbound Business Development programs, email, events, webinars, social media initiatives, and digital/inbound marketing programs
• Engage Product Marketing and Solution Sales Specialist teams on solution-specific programs, messaging, asset development, and annual planning
• Work closely with the Brand, External Communications, Digital Marketing, and Event teams to ensure alignment with awareness campaigns and demand level tactics
• Serve as the Patient Experience marketing point-of-contact on cross-functional teams including campaign development, product launches, etc.
• Measure and report performance against established metrics and KPIs including name acquisition, content engagement, and pipeline generation
• Lead the Patient Experience Growth Marketing team with an emphasis on developing and retaining talent
• Up to 20% travel; across US and EMEA
• Position based in NYC office, with a minimum of 3 days in the Medidata New York office

Qualifications:

• Bachelor’s degree required, preferably in Marketing, Communications, Business, or related field
• Minimum of 12 years of related experience in field marketing, demand generation, or marketing program role supporting a direct sales force
• Strong B2B / enterprise software industry experience
• Experience in tech, life sciences industry, and/or clinical development area preferred
• Prior experience managing a team of 5-7
• Deep knowledge and experience in building and executing B2B Enterprise SaaS marketing plans and programs utilizing email, webinars, digital/inbound marketing, social media and events
• Well-rounded marketer with proven ability to build and deploy robust multi-channel program plans with demonstrated growth and success
• Ability to think strategically and see the bigger picture, weaving program plans into the global marketing plan
• Superior communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans
• Strong analytical skills partnered with a creative mind
• Self-starter exhibiting agility with ability to thrive in a test, learn, optimize environment
• Proven skills and metrics that demonstrate growth across multiple digital platforms
• Proven ability to lead a team and develop talent
• Ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows

The salary range posted below refers only to positions that will be physically based in theNew York Metro Area. As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. Pay ranges for candidates in locations other than the New York Metro Area, may differ based on the local market data in that region. The base salary pay range for this position is $157,500 - 210,000.

Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata's non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides best-in-class benefits, including medical, dental, life and disability insurance; 401(k) matching; flexible paid time off; and 10 paid holidays per year.

Equal Employment Opportunity:In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Medidata are based on merit, qualifications and abilities. Medidata is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age, disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. Medidata will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Applications will be accepted on an ongoing basis until the position is filled.

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