Senior Director, Campaigns

Dassault Systèmes; New York (NY); Hybrid; USD 157,000 - 210,000; Full time

Job summary

Join a leading company in the digital transformation of life sciences as a Senior Director of Campaigns. You will lead demand generation strategies aimed at enhancing the Medidata brand and Life Sciences Engagement portfolio, while also cultivating a team focused on growth and innovation.

Benefits

401(k) matching

Flexible paid time off

Medical, dental, and disability insurance

Annual bonuses

Paid holidays

Qualifications

• Minimum of 12 years of related experience in field marketing, demand generation.
• Prior experience managing a team of 5-7.

Responsibilities

• Develop and execute integrated demand generation programs.
• Measure performance against established metrics and KPIs.
• Lead the Patient Experience Growth Marketing team.

Skills

Creativity

Collaboration

Relationship Building

Analytical Skills

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Job description

Join to apply for the Senior Director, Campaigns role at Dassault Systèmes

1 week ago Be among the first 25 applicants

Join to apply for the Senior Director, Campaigns role at Dassault Systèmes

Location: Hybrid

Medidata follows a hybrid office policy in which employees who are hired for an in-person position are expected to work on site a certain number of days per week in accordance with Company policy.

About our Company:

Medidata: Powering Smarter Treatments and Healthier People

Medidata is leading the digital transformation of life sciences, creating hope for millions of patients. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device, and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 2,300+ customers and partners access the world's most trusted platform for clinical development, commercial, and real-world data. Medidata, a Dassault Systèmes company, is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com and follow us @medidata.

About the Team:

As the Senior Director, Campaigns - leading an Experience Campaign, you will report to the Head of Growth Marketing Campaigns, and lead a team of growth marketers in support of the Medidata brand and Life Sciences Engagement (LSE) portfolio of brands. In this role, you will be responsible for leading the creation, execution, and measurement of a Data, Study or Patient Experience specific demand generation program globally to drive leads and opportunities. The successful candidate will be a leader in program development and possess exceptional creativity, collaboration, relationship building, and managerial skills, along with the ability to innovate and scale.

Responsibilities:

• Develop and execute integrated demand generation programs utilizing a variety of channels including outbound Business Development programs, email, events, webinars, social media initiatives, and digital/inbound marketing programs
• Engage Product Marketing and Solution Sales Specialist teams on solution-specific programs, messaging, asset development, and annual planning
• Work closely with the Brand, External Communications, Digital Marketing, and Event teams to ensure alignment with awareness campaigns and demand level tactics
• Serve as the Patient Experience marketing point-of-contact on cross-functional teams including campaign development, product launches, etc.
• Measure and report performance against established metrics and KPIs including name acquisition, content engagement, and pipeline generation
• Lead the Patient Experience Growth Marketing team with an emphasis on developing and retaining talent
• Up to 20% travel; across US and EMEA
• Position based in NYC office, with a minimum of 3 days in the Medidata New York office
  
  

Qualifications:

• Bachelor’s degree required, preferably in Marketing, Communications, Business, or related field
• Minimum of 12 years of related experience in field marketing, demand generation, or marketing program role supporting a direct sales force
• Strong B2B / enterprise software industry experience
• Experience in tech, life sciences industry, and/or clinical development area preferred
• Prior experience managing a team of 5-7
• Deep knowledge and experience in building and executing B2B Enterprise SaaS marketing plans and programs utilizing email, webinars, digital/inbound marketing, social media and events
• Well-rounded marketer with proven ability to build and deploy robust multi-channel program plans with demonstrated growth and success
• Ability to think strategically and see the bigger picture, weaving program plans into the global marketing plan
• Superior communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans
• Strong analytical skills partnered with a creative mind
• Self-starter exhibiting agility with ability to thrive in a test, learn, optimize environment
• Proven skills and metrics that demonstrate growth across multiple digital platforms
• Proven ability to lead a team and develop talent
• Ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows
  
  

The salary range posted below refers only to positions that will be physically based in the New York Metro Area. As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. Pay ranges for candidates in locations other than the New York Metro Area, may differ based on the local market data in that region. The base salary pay range for this position is $157,500 - 210,000.

Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata's non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides best-in-class benefits, including medical, dental, life and disability insurance; 401(k) matching; flexible paid time off; and 10 paid holidays per year.

Equal Employment Opportunity:In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Medidata are based on merit, qualifications and abilities. Medidata is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age, disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. Medidata will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Applications will be accepted on an ongoing basis until the position is filled.

Inclusion statement

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at 3DS are based on merit, qualifications and abilities. 3DS is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age (40 and above), disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. 3DS will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state laws and local ordinances. We are committed to fair employment practices and will evaluate all candidates based on their qualifications, regardless of past arrest or conviction history.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations and Marketing

• Industries

  Software Development, IT Services and IT Consulting, and Research Services

Referrals increase your chances of interviewing at Dassault Systèmes by 2x

Get notified about new Campaign Director jobs in New York, United States.

New York, NY $115,000.00-$130,000.00 2 days ago

Director, Global Head of Brand Marketing - Facebook

New York, NY $227,000.00-$296,000.00 2 weeks ago

New York, United States $240,000.00-$300,000.00 2 days ago

New York, United States $115,000.00-$130,000.00 3 days ago

Assistant Vice President, Brand Marketing

New York, NY $296,000.00-$356,000.00 3 days ago

New York, NY $170,000.00-$190,000.00 6 hours ago

New York, NY $250,000.00-$350,000.00 1 week ago

New York, NY $160,000.00-$190,000.00 1 week ago

Floral Park, NY $100,000.00-$110,000.00 3 weeks ago

New York, NY $160,000.00-$190,000.00 3 days ago

New York, NY $227,000.00-$296,000.00 3 days ago

New York, United States $140,000.00-$180,000.00 1 week ago

New York, NY $200,000.00-$250,000.00 1 day ago

New York, NY $280,000.00-$350,000.00 2 days ago

New York, NY $180,000.00-$200,000.00 36 minutes ago

Head of Lead Generation & Demand Marketing

Head of Growth Marketing, Demand Generation

New York, NY $170,000.00-$180,000.00 3 days ago

New York, NY $100,000.00-$120,000.00 4 months ago

New York, NY $170,000.00-$182,000.00 2 weeks ago

New York, NY $150,000.00-$350,000.00 2 weeks ago

VP of Performance Marketing | Fully Remote JN -062025-161503

New York, NY $200,000.00-$800,000.00 1 day ago

New York, NY $170,000.00-$200,000.00 4 hours ago

Marketing Director/Director of Commercial Brand Strategy

Brooklyn, NY $150,000.00-$175,000.00 1 day ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.