Senior Director — Brand Strategy & Growth

Core-Mark; United States; Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Day 1 Health & Wellness Benefits

Employee Stock Purchase Plan

401K Employer Matching

Education Assistance

Paid Time Off

Job summary

PFG Manufacturing, a Performance Food Group division, is seeking a Senior Director of Brand Strategy to own manufacturing brand initiatives and drive revenue, margin, and customer growth. You will partner with Sales, Operations, Finance, Marketing, and leadership to shape long-range plans and commercial priorities.

The role leads pricing governance, promotional strategy, and customer profitability initiatives, identifies growth opportunities, and provides executive-level guidance to ensure

Qualifications

• Bachelor's Degree - Business or related field.
• 8+ years of progressive experience in brand and commercial strategy, sales operations, commercial planning, business development, using insights to generate actions, revenue planning, or related commercial functions
• Strong knowledge of brand strategy, commercial planning, data insights, customer planning, and business performance analysis.
• Ability to analyze market, customer, financial, and operational data and translate findings into practical business recommendations.
• Ability to partner effectively with sales, operations, manufacturing, finance, marketing, and leadership teams.
• Ability to lead projects, influence stakeholders, manage competing priorities, and deliver results in a fast-paced business environment.
• Proficiency with Microsoft Office, CRM tools, sales reporting systems, financial analysis tools, and related business applications.
• Strong verbal and written communication skills, including the ability to prepare and present information to leadership and business partners.
• Works on complex business issues involving sales performance, customer needs, pricing, margin, and market conditions. Problems require analysis, cross-functional input, and practical recommendations. Timeframe 3-12 months.
• Works under general direction. Receives guidance on priorities from the Manufacturing VP, Sales & Marketing.
• Decisions and recommendations may impact revenue growth, margin, customer relationships, production planning, service execution, and Manufacturing business results.
• Regular interactions with Sales, Operations, Finance, Marketing, Manufacturing, and executive leadership; may interact with customers, suppliers, and external partners.
• Supports sales revenue, margin, pricing, forecasting, and customer profitability objectives for Manufacturing.

Responsibilities

• Leads the development and execution of brand strategies that support Manufacturing revenue, margin, customer growth, and market expansion objectives.
• Partners with Manufacturing, Operations, Finance, Marketing, and Sales leadership to align sales plans, customer commitments, pricing actions, and production capabilities.
• Analyzes market trends, customer needs, competitive activity, sales performance, and financial results to identify opportunities, risks, and recommended actions.
• Builds and maintains effective relationships with key customers and internal business partners to support customer retention, growth, and service execution
• Owns pricing governance, promotional strategy, contract opportunity evaluation, customer profitability planning, and revenue optimization initiatives for Manufacturing.
• Identifies new customer, channel, product, and market opportunities that support Manufacturing growth and business strategy.
• Provides direction, coaching, and support to assigned associates and cross-functional resources to ensure priorities, timelines, and deliverables are met.
• Leads executive-level business reviews by presenting commercial strategy, business performance insights, growth priorities, pricing decisions, and recommended actions that guide Manufacturing leadership planning.
• Establishes and monitors sales strategy initiatives, commercial KPIs, pricing performance, growth metrics, and corrective action plans to drive accountability for Manufacturing business results.
• Performs other duties as assigned

Skills

Brand strategy

Commercial planning

Data insights

Customer planning

Business performance analysis

Education

Bachelor's Degree in Business or related field

Tools

Microsoft Office

CRM tools

Sales reporting systems

Financial analysis tools

Business applications

Job description

PFG Manufacturing, a Performance Food Group division, is seeking a Senior Director of Brand Strategy to own manufacturing brand initiatives and drive revenue, margin, and customer growth. You will partner with Sales, Operations, Finance, Marketing, and leadership to shape long-range plans and commercial priorities.

The role leads pricing governance, promotional strategy, and customer profitability initiatives, identifies growth opportunities, and provides executive-level guidance to ensure