Senior Director, Brand Marketing & Experiences

totalwine; Maryland; On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

Paid Time Off

Health care plans

401(k) with company match

Discounts on products

Professional development opportunities

Job summary

Total Wine & More in Bethesda, MD seeks a Senior Director of Brand Marketing to define the enterprise brand vision and multi-year roadmap. You will own brand positioning, campaigns, and partnerships, coordinating across Marketing, Merchandising, Digital, and Stores to deliver differentiated customer experiences.

You will lead experiential marketing, off-site events, and agency partnerships, translating insights into measurable growth and strong brand equity for a national retailer.

Qualifications

• 10+ years in brand marketing or related leadership roles.
• Ability to define enterprise brand strategy and drive growth.
• Experience leading cross-functional programs with impact.
• Experience building off-site events and partnerships.
• Strong business acumen; manage agency relations and budgets.
• Exceptional leadership and executive presence; influence teams.
• Retail/consumer/merchandising exposure preferred.
• Excellent written and verbal communication; exec presentations.
• Undergraduate degree in Marketing/Comms/Business; MBA a plus.

Responsibilities

• Define enterprise brand vision, strategy, and multi-year roadmap.
• Lead integrated campaigns, storytelling, and launches across channels.
• Plan off-site events and experiential marketing extending the brand.
• Develop and manage partnerships portfolio for reach and relevance.
• Collaborate across Marketing, Merchandising, Digital, Ops, Legal, Finance.
• Identify risks; ensure alignment and investment prioritization.
• Own Brand Marketing investment strategy and KPI-driven outcomes.
• Build and mentor a high-performing team and agencies.

Skills

Brand marketing

Integrated marketing

Experiential marketing

Leadership

Executive presence

Strategic thinking

Education

Undergraduate degree in Marketing

Business or Communications background

MBA (plus)

Job description

Total Wine & More in Bethesda, MD seeks a Senior Director of Brand Marketing to define the enterprise brand vision and multi-year roadmap. You will own brand positioning, campaigns, and partnerships, coordinating across Marketing, Merchandising, Digital, and Stores to deliver differentiated customer experiences.

You will lead experiential marketing, off-site events, and agency partnerships, translating insights into measurable growth and strong brand equity for a national retailer.