Senior Director Brand Lead

Dompé farmaceutici S.p.A.; San Mateo (CA); Hybrid; USD 260,000 - 285,000; Full time

Job summary

An established industry player is seeking a Senior Director Brand Lead to drive marketing strategies for a groundbreaking ophthalmic product. This role involves leading a dynamic team, collaborating with cross-functional partners, and executing comprehensive marketing plans to enhance brand awareness and patient outreach. Ideal candidates will have extensive experience in pharmaceutical marketing, particularly in ophthalmology, and a proven track record of results-oriented leadership. Join a passionate team dedicated to transforming lives through innovative therapies in a vibrant Bay Area setting.

Benefits

Comprehensive Medical Benefits

Generous Vacation Time Off

401(K) Matching

Vibrant Office Location

Innovative Team Environment

Qualifications

• 12+ years in pharmaceutical or biotech marketing roles.
• Experience leading teams and managing vendors.
• Ophthalmology experience is a plus.

Responsibilities

• Lead a team of marketers to develop brand strategies.
• Collaborate with sales and marketing leadership.
• Conduct market research to inform business decisions.

Skills

Pharmaceutical Marketing

Team Leadership

Cross-Functional Collaboration

Market Research

Metrics Analysis

Regulatory Compliance

Education

Bachelor's Degree in Business or Marketing

MBA Preferred

Tools

CRM Software

Market Research Tools

Job description

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Senior Director Brand Lead

Job Area: Business Development/Innovation

Job Category: Professionals

Job Site:

Location:

San Mateo, CA, US

Ciao! At Dompé , our success is rooted in our team and our history. We are a private, rapidly growing global biopharmaceutical company. Founded in Milan, Italy, we have a 130-year legacy of medical innovation. Dompé’s rich history has greatly influenced its priorities today: to innovate for the benefit of patients facing both everyday wellness needs and rare conditions. Dompé operates in two strategic areas in select markets around the world: Primary Care, which includes prescription and over-the-counter products; and Biotechnology and Rare Disease, which recently expanded into the United States.

Today Dompé has over 950 employees worldwide and we are excited to be rapidly scaling in the United States. Our R&D hub is currently based in Boston, and the commercial organization is housed in the San Francisco Bay Area.

The Sr. Director, Marketing Brand Lead reports to the Vice President of Global Marketing and will be a critical member of the U.S. organization supporting Dompé’s breakthrough therapy, the first and only ophthalmic biologic product (Oxervate) for patients suffering from neurotrophic keratitis (NK), a rare and progressive eye disease. Oxervate’s primary customers are eye care providers (ECPs) who are managing and treating patients with NK which include the Optometrist (OD), General Ophthalmologist (GO), and Cornea Specialist (CS).

The Sr Director, Marketing Brand Lead will be responsible for developing and executing the overarching brand strategy and brand plan for Oxervate in the US which includes branded and disease state marketing focused on growing the prescriber base and the number of patients receiving Oxervate as well as increasing overall disease awareness for NK. This individual will have a team of two marketers reporting to them (Director – HCP Marketing and Sr. Manager – DTP Marketing). In partnership with their team, the Marketing Brand Lead will collaborate with agency partners and internal stakeholders to develop a comprehensive marketing plan and tactics that meet the needs of the three ECP prescribing segments and potential Oxervate patients.

The ideal candidate will have a proved track record of successfully working in cross functional teams, will be self-motivated, and excited for the opportunity to evolve the brand’s value proposition fueling sales growth and contributing to the company’s next phase of development and its mission to commercialize innovative products that improve the lives of patients around the world.

Preference for a Bay Area or Orange County, CA based candidate but open to remote work for right individual.

The core responsibilities of the Sr Director, Marketing Brand Lead include:

Lead team of two marketers (Director - HCP Marketing and Sr. Manager – DTP Marketing) providing direction, guidance, and career development opportunities.

Partner closely with Sales Leadership and Vice President of Global Marketing on the brand strategies and brand needs/resources.

Work closely with the VP Global Marketing on annual brand planning (including campaign refresh, competitive readiness, etc.)

Partner closely with the insights and analytics team to co-create market research tools that will provide insights to drive business decisions

Collaborate with field marketing and other support functions to align brand strategy and understand brand needs (e.g. disease state, market access, speaker bureau, DCT2C)

Prioritize brand resources development, management, PRC approval, and reporting metrics for resources deployed in the field

Represent the company and collaborate on brand strategy with Field Marketing for National Ophthalmology and Optometry conferences annually

Develop brand advocacy and solicit feedback from the KOL community through ad boards, 1:1 interaction and, ATU management

Partner with Field Marketing in the strategy development and execution of symposium, speaker bureau and congress materials through appropriate PRC approval channels and availability for the field.

Develop and implement a segmentation strategy. Work with market insights team to understand the needs of each ECP type. Perform segmentation and targeting strategy to optimize outreach efforts and deliver segment specific messaging. Partner with digital marketing to develop and execute multi-channel tactical plan to execute on growth strategy.

Collaborate with insights team on patient journey project to inform future DTP strategies and tactics.

Design, launch, and measure pilot programs focused on lower decile ECPs. Identify innovative strategies and tactics for increasing productivity of these customers. Assess partner vendors and construct pilots to test and measure impact.

Broaden disease education campaign and brand materials to reach patients. Lead the refinement of existing disease awareness strategy, campaign, and accompanying tactics to appeal to a patient audience. Raising awareness of key attributes of NK to encourage patients to “ask their doctor.”

Plan and execute Commercial advisory boards with ECPs. Partner with field marketing and specialist marketing teams to identify needs and requirements for commercial advisoryboards. Develop content and structure, while working with field marketing to recruit advisors. Manage vendor with logistical needs for all commercial advisory boards.

Conduct market research and synthesize insights across commercials functions. Partner with insights team on market research efforts to help answer key business questions. Work with cross functional team to define scope of research and select and manage market research agencies to execute and synthesize insights. Combine existing and new insights to further the understanding of customer segments across marketing teams.

Collaborate with a Great Team: Work cross-functionally and compliantly across marketing, sales, and market access, and PRC to ensure resources and communications are meeting the needs of customers (internal & external) and identifying new opportunities to improve the customer experience.

We are seeking team members who will live by and brand the core values of our Dompé culture: Integrity, Speed, Knowledge, Passion, Attention to Detail, Reliability, Flexibility and Teamwork. We are looking for individuals who possess an entrepreneurial spirit, flexible attitude, and adaptable nature to join our team.

YOU COULD BE THE PERFECT FIT IF YOU HAVE:

12 years or more of pharmaceutical, biotech, med device (or broader healthcare) commercial experience (with at least 5 years in marketing roles)

Experience leading and developing a team

Experience managing external vendors including agencies of record (AORs)

Recent ophthalmology experience a plus, ideally in anterior segment

Experience in developing and implementing product and/or disease education campaigns

A proven track record of self-driven results-oriented work history

Understanding of various vehicles for creating insights and understanding behaviours and needs of target audiences

Self-starter that can readily take action on challenges with an appropriate level of planning

Demonstrated understanding of pharmaceutical legal and regulatory requirements and material approval process

Experience with cross-functional review committees and presenting to senior leadership is required

Experience working with global teams a plus

SKILLS YOU’LL NEED FOR SUCCESS: TECHNICAL

Experience creating resources to educate HCPs on disease state hallmarks

Metrics driven mindset, with experience analyzing user behavior & marketing activities to improve customer experience

Understanding of various vehicles for creating insights and understanding behaviors and needs of target audiences

Demonstrated understanding of legal and regulatory requirements for HCP and DTP materials

SKILLS YOU’LL NEED FOR SUCCESS: PERSONAL

Results-oriented

Self-starter who thrives in fast-paced, start-up environment

Critical thinker and active listener

Influential in driving outcomes and buy-in for ideas

Ability to manage multiple projects, simplify approach, and prioritize

The desire to actively solicit feedback on performance and skill development needs

Appreciation for diversity of perspectives and approaches among peers

BENEFITS OF JOINING OUR TEAM

Comprehensive medical benefits: we value access to healthcare for our patients as well as our employees

Generous vacation / holiday time off: we care about our employees and encourage a balanced lifestyle

Competitive 401(K) matching

Bay Area office with great views, located in vibrant downtown San Mateo and within walking distance to restaurants, coffee shops, and the Cal Train

A super cool team who’s excited to transform lives through innovative therapies

$260,000 - $285,000 a year

At Dompe, we offer an attractive compensation package to our team members. Any offer would include a competitive base salary (estimate shared above), incentive bonus, and benefits package customary to the position. Actual individual pay is determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.