Brand Manager, Retail Platforms, Marcom Retail

Apple; Sunnyvale (CA); On-site; USD 143,000 - 270,000; Full time

Job summary

An established industry player is seeking a Retail Brand Manager to lead the strategy and creative development for digital platforms. This role involves overseeing innovative customer experiences and collaborating with cross-functional teams to drive engagement and brand equity. The ideal candidate will have extensive experience in digital marketing, project management, and brand communications, making a significant impact in a dynamic environment. Join a forward-thinking organization where your creativity and leadership will shape the future of retail experiences.

Benefits

Employee Stock Programs

Diversity and Inclusion Initiatives

Qualifications

• 8+ years experience in digital marketing or product management.
• Strong strategic leadership and project management skills.

Responsibilities

• Oversee strategy and creative development for digital platforms.
• Partner with teams to align vision and create global solutions.

Skills

Project Management

Digital Marketing

Brand Communications

Creative Development

Cross-Functional Management

Job description

Brand Manager, Retail Platforms, Marcom Retail

Sunnyvale, California, United States Marketing

Summary

Posted: Mar 26, 2025

Weekly Hours: 40

Role Number: 200595048

Apple is where individual imaginations gather together, committing to the values that lead to great work. Every new product we build, service we create, or Apple Store experience we deliver is the result of us making each other’s ideas stronger. It’s the diversity of our people and their thinking that inspires the innovation that runs through everything we do. The Retail Brand Manager role within Apple’s Marcom team will lead strategy, creative development and integration for Apple Retail Store and Online Store initiatives. We’re looking for someone who has led the development of first-party applications and new digital platforms. This person will help us evolve our customer experiences, and create new ones, driving commerce, engagement, loyalty, and brand equity. The ideal candidate will have experience building innovative customer-facing digital applications and platforms across a multitude of environments.

Description

The Retail Brand Manager is a bridge between the Retail business and the Marcom teams, empowering teams to create innovative, best-in-class, and effective customer experiences. Key responsibilities include:

1. Overseeing the strategy, creative development, and ongoing evolution of Apple Retail digital platforms.
2. Developing the experience design strategy, facilitating creative execution, leading presentations, navigating the approval process across a large, complex organization with multiple stakeholders.
3. Partnering closely with several functional teams and business partners to align a shared vision including: Retail Digital Experience and Merchandising, Marcom Interactive, Marcom content and production teams, Engineering, Product Marketing, and more.
4. Connecting efforts across teams and GEOs to create global solutions for rapid expansion and growth of new experiences and digital platforms.

Minimum Qualifications

1. 8+ years experience in design agency, digital experience agency and/or in-house marketing or product experience, with at least 5 years of experience independently leading the management of complex projects.
2. Experience working on consumer initiatives on digital marketing platforms (first party or social digital applications, including e-commerce and social commerce initiatives).
3. Cross functional management skills; track record developing strategy and marketing plans, facilitating creative execution, leading presentations and navigating the approval process across multiple partners and stakeholders.
4. Experience in brand communications - from strategy to execution to analysis of results.

Preferred Qualifications

1. Previous experience working with international partners.
2. Strong strategic leadership - creative, resourceful, adaptable and focused on results in a highly matrixed organization.
3. Expert-level communication and presentation skills; ability to proactively establish rapport, credibility, and influence.
4. Strong critical thinking, project management, and creative development experience.
5. Extremely detail oriented with exceptional follow-through skills with an ability to see the big picture.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. The base pay range for this role is between $143,900 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.