Senior Director, Brand Design

Underdog Fantasy; United States; Remote; USD 210,000 - 250,000; Full time

Job summary

Join a fast-growing sports gaming company as a Senior Director of Brand Design, where you'll lead the creative vision and brand strategy. In this pivotal role, you will oversee the development of a world-class brand identity and collaborate with cross-functional teams to ensure a consistent and engaging experience for sports fans. With a commitment to innovation and excellence, this role offers you the chance to shape the brand's future while working in a dynamic, flexible environment. If you're a visionary leader with a passion for creativity and brand development, this opportunity is perfect for you.

Benefits

Unlimited PTO

16 weeks of fully paid parental leave

$500 home office allowance

401k match

Company paid health, dental, vision plans

Qualifications

• 12+ years of creative experience, including 5 years in leadership.
• Proven track record in brand development and multichannel marketing.

Responsibilities

• Drive development of the Underdog Brand to be recognized as a leader.
• Lead and mentor a team of designers to enhance their creativity.
• Collaborate with teams to ensure design consistency across platforms.

Skills

Creative Leadership

Brand Development

Strategic Thinking

Communication Skills

Team Management

Education

Bachelor's Degree in Design or Related Field

Job description

The fastest-growing sports gaming company – ever.

We build innovative games, products, and experiences for American sports fans.

We’re here to shake up the fastest growing industry with bold ideas, custom-built tech, and the drive to win.

Founded in 2020, our team has built four of today’s most widely played fantasy games and launched the Underdog Sportsbook – built entirely in-house with our own technology. That means we control our product, move fast, and create experiences you won’t find anywhere else.

In just over two years, we’ve reached over a $1.2 billion valuation, with investors like BlackRock, Spark Capital, SV Angel, Mark Cuban, Kevin Durant, and Adam Schefter. And we’re just getting started.

At Underdog, we believe that sports are for everyone. Join us.

About the role and why it’s unique:

The Senior Director, Brand Design will drive and oversee the development and execution of all Underdog Brand Design efforts across various marketing channels. You are a visionary creative leader with experience, impeccable craft, and confidence to set a bold direction. You will work closely with cross-functional teams including marketing, product, content, and external agency partners to ensure our look & feel is distinct, consistent and persuasive. This role requires a blend of exceptional creativity, strategic thinking, and leadership to ensure the Underdog brand resonates with our audience and positions us as a leader in the category. This role requires a deep understanding of our category, customer psychology, marketing strategies, and the ability to inspire/lead your team to create exceptional creative.

Responsibilities:

• Drive the development of the Underdog Brand to be recognized as the leader in the category.
• Develop and maintain a world-class brand identity across all marketing channels, ensuring consistency.
• Lead, mentor, and develop a team of designers, providing feedback and guidance to enhance their skills and creativity.
• Collaborate with marketing, design, promotion, content, and product teams to ensure all design and creative elements create an optimal experience across our platforms.
• Analyze audience insights to inform design direction and strategy.
• Work closely with other team leads to drive creative excellence.
• Manage relationships with external agencies, fostering collaboration and creative excellence.

Who you are:

• 12+ years of agency or in-house creative experience with at least 5 years in a leadership role.
• Master of your craft and a track record of building brands through exceptional creative work.
• Deep agency-side or brand-side experience working with or at global brands.
• Proven ability to define and own brand design direction for innovative, category-defining products.
• Thought leader of highly successful creative, brand development, and multichannel marketing campaigns.
• Excellent people leader with proven ability to manage teams, the work, and influence outcomes with multiple stakeholders.
• Strong executive presence with highly verbal communication skills including the ability to present with impact.
• Ability to initiate and drive opportunities independently across multiple complex projects that have strategic implications for the brand and company, while operating in an environment that changes quickly.

Our target starting base salary range for this position is between $210,000 and $250,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.

What we can offer you:

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season).
• 16 weeks of fully paid parental leave.
• A $500 home office allowance.
• A connected virtual first culture with a highly engaged distributed workforce.
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents.

#LI-REMOTE

This position may require sports betting licensure based on certain state regulations.

Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.

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