Senior Director, AI Automation & Enablement Lead

Omnicom Media US OMD; New York (NY); Hybrid; USD 120,000 - 230,000; Full time

Job summary

Omnicom Media US OMD is seeking an AI Automation & Enablement Lead to scale AI-powered capabilities across the Client’s media ecosystem. This strategic leadership role focuses on applying and integrating existing AI tools to improve planning, investment, and optimization decisions.

You will orchestrate tool integration across Omni+, OMC platforms, and third-party solutions, work with technology and data teams, and drive adoption while ensuring governance, privacy, and responsible AI practices.

Qualifications

• 7–10 years of experience in media, marketing, analytics, transformation, martech, or technology enablement roles.
• Experience leading cross-functional initiatives in complex, matrixed environments.
• Demonstrated ability to operationalize tools and systems within business teams.
• Experience partnering with technical or data teams without serving as a hands-on developer.

Responsibilities

• Develop and execute an AI enablement roadmap focused on practical, scalable applications.
• Map business challenges to existing Omnicom and third-party AI tools.
• Prioritize enterprise-ready solutions over bespoke builds.
• Ensure alignment with the Client’s broader AI and data strategy.
• Evaluate and deploy AI tools across Omni+, OMC solutions, and third-party platforms.
• Partner with technology and data teams to customize configurations for the Client’s use cases.
• Redesign planning and activation processes to incorporate AI-assisted decision-making.

Skills

AI strategy

Cross-functional leadership

Business process improvement

Stakeholder management

Communication

Tools

Omni+

Third-party AI tools

Job description

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA’s Best-Performing Media Network Globally, and COMvergence’s #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

About the Role

We are seeking a AI Automation & Enablement Lead to help scale and operationalize AI-powered capabilities across the Client’s media ecosystem.

This is a strategic leadership role focused on applying and integrating existing AI tools.

You will orchestrate the use of Omnicom (OMC) platforms such as Omni+, proprietary AI solutions, enterprise data assets, and third-party technologies to enhance how media planning, investment, and optimization decisions are made. You will work closely with technology, data, and business teams to configure and tailor solutions for the Client’s needs.

Deep media experience is helpful but not required. Candidates may come from media, marketing operations, analytics, martech, consulting, transformation, or technology enablement backgrounds. What matters most is the ability to connect AI capabilities to real business outcomes.

What You’ll Do

Lead AI Enablement Strategy

• Develop and execute an AI enablement roadmap focused on practical, scalable applications
• Map business challenges to existing Omnicom and third-party AI tools
• Prioritize enterprise-ready solutions over bespoke builds
• Ensure alignment with the Client’s broader AI and data strategy

Orchestrate Tool Integration

• Evaluate and deploy AI tools across Omni+, OMC solutions, and third-party platforms
• Partner with technology and data teams to customize configurations for the Client’s use cases
• Ensure solutions integrate seamlessly into existing workflows and data environments

Embed AI into Workflows

• Redesign planning and activation processes to incorporate AI-assisted decision-making
• Create clear playbooks and usage guidelines for teams
• Elevate human roles toward strategic judgment while AI supports data-heavy tasks

Translate Business Needs into AI Solutions

• Identify where predictive insights, automation, or optimization tools can improve performance
• Work with technical partners to tailor outputs for usability and actionability
• Ensure AI enhances decision quality — not complexity

Drive Adoption & Responsible Use

• Develop enablement programs and training materials
• Monitor adoption metrics and remove barriers
• Align all AI applications with governance, privacy, and security standards
• Act as a trusted advisor on responsible AI implementation

What Success Looks Like

• AI-enabled tools are widely adopted across teams
• Planning and optimization decisions are faster and more consistent
• Manual processes are reduced
• Solutions scale across brands and markets
• Leadership clearly understands and values the business impact of AI enablement

What We’re Looking For

Experience

• 7–10 years of experience in media, marketing, analytics, transformation, martech, or technology enablement roles
• Experience leading cross-functional initiatives in complex, matrixed environments
• Demonstrated ability to operationalize tools and systems within business teams
• Experience partnering with technical or data teams without serving as a hands-on developer
• Deep media expertise is not required. Strong business process understanding and the ability to improve decision workflows are more important.

AI & Data Fluency

• Working knowledge of how AI and analytics tools are applied in business environments
• Familiarity with predictive modeling, automation, optimization systems, or decision-support tools
• Ability to evaluate AI solutions for business fit and scalability
• Understanding of governance and responsible AI principles
• Hands-on coding or machine learning development experience is not required.

Skills & Attributes

• Strategic thinker who connects technology to measurable outcomes
• Strong communicator who can translate technical capabilities into business language
• Comfortable navigating ambiguity while creating structure
• Collaborative leader who builds alignment across agency, client, and technology teams
• Pragmatic operator focused on scalable impact

What This Role Is — and Is Not

This role is:

• A strategic integrator of AI tools
• Focused on application, integration, and adoption
• A bridge between business teams and technology partners
• Centered on operational and business impact

This role is not:

• A software engineering position
• A data scientist or machine learning model builder role
• A pure innovation lab or experimentation function

Why This Role Matters

AI is transforming how marketing and media decisions are made. This role ensures innovation is practical, scalable, and embedded into everyday workflows — not siloed or experimental.

You will help position the Client and the agency at the forefront of AI-enabled marketing by ensuring the right tools are used in the right ways to drive measurable business value.

#LI-KR1

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$120,000—$230,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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