Senior Director, Acquisition Marketing & Growth

inspiracareers

Oak Brook (IL)

Remote

USD 180,000 - 230,000

Full time

3 days ago

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Job summary

Inspiracareers is seeking a Senior Director of Acquisition Marketing to lead product and segment marketing teams. The role drives multi-channel programs to build brand, generate demand, and enable sales with employers, health plans, and channel partners.

You will shape strategy, mentor a high-performance team, manage budgets, and align marketing with sales and product. A data-driven, collaborative leader with 12+ years in marketing is ideal, capable of navigating a fast-paced financial services

Qualifications

12+ years of experience in Marketing, 5+ years of leadership experience.
Bachelor's degree in marketing, Communications, Business, or related field.

Responsibilities

Build a business marketing team, recruit, hire, and manage staff.
Develop and implement marketing strategies with market segmentation and go-to-market plans.
Lead market research to identify trends, opportunities, and competitive threats.
Oversee product marketing, launches, messaging, and promotions.
Manage segment marketing focused on buying committees.
Ensure alignment across marketing, sales, product, and leadership.
Provide sales enablement materials and campaigns.
Monitor KPIs and adjust strategies to meet goals.
Manage budgets and explore AI-driven marketing innovations.