Senior Digital Strategy Lead — Adobe AEP & Journeys
Blue Acorn iCi
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Benefits offered by this job
Job summary
Blue Acorn iCi in Dallas, TX seeks a Senior Digital Strategy Consultant to bridge business goals and technical delivery across Adobe Experience Platform programs. You will translate objectives into actionable use cases, measurement plans, and requirements that inform AEP configuration and activation.
Collaborate with marketing, product, data, and engineering teams to define customer journeys, set KPIs, and drive measurable outcomes across B2C and B2B lifecycles, ensuring clarity and readiness
Qualifications
- Experience translating business goals into technical requirements, journeys, or data-driven use cases.
- Strong understanding of customer experience principles, lifecycle marketing, and personalization strategies.
- Ability to break down complex problems into structured frameworks and clear documentation.
- Familiarity with Adobe Experience Cloud components is a plus.
Responsibilities
- Translate business priorities into journey maps, epics, and actionable digital use cases across B2C and/or B2B lifecycles.
- Define measurable KPIs, success metrics, and value frameworks that guide program decisions and implementation.
- Partner with stakeholders to articulate goals, identify opportunities, and prioritize activation use cases.
- Develop detailed requirement documents, business rules, acceptance criteria, and operational workflows for AEP, AJO, and RTCDP use cases.
Skills
Tools
Job description
Blue Acorn iCi in Dallas, TX seeks a Senior Digital Strategy Consultant to bridge business goals and technical delivery across Adobe Experience Platform programs. You will translate objectives into actionable use cases, measurement plans, and requirements that inform AEP configuration and activation.
Collaborate with marketing, product, data, and engineering teams to define customer journeys, set KPIs, and drive measurable outcomes across B2C and B2B lifecycles, ensuring clarity and readiness
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