Digital Strategy & Journey Architect

Blue Acorn iCi; United States; On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) plan

Paid time off

Job summary

Blue Acorn iCi is seeking a Digital Strategy Consultant / Business Analyst / Journey Expert to bridge business intent and technical delivery across AEP powered programs. You will translate goals into actionable use cases, measurement plans, and requirements that inform Adobe Experience Platform configuration and activation.

You will partner with marketing, product, data, and engineering teams to ensure every customer journey is clearly defined, measurable, and ready for execution.

Qualifications

• Translate business goals into technical requirements, journeys, or data-driven use cases.
• Define measurable KPIs, success metrics, and reporting requirements.
• Articulate goals with stakeholders and prioritize activation use cases.
• Develop detailed requirement documents, business rules, and acceptance criteria for AEP use cases.
• Document segmentation logic, audience frameworks, and data dependencies.
• Create measurement plans aligned with Adobe Analytics outputs.

Responsibilities

• Translate business priorities into journey maps, epics, and digital use cases.
• Define KPIs and value frameworks guiding program decisions.
• Partner with stakeholders to prioritize activation use cases.
• Develop requirement documents, rules, and acceptance criteria for AEP/AJO/CJA use cases.
• Document segmentation logic and data dependencies.
• Create measurement plans and reporting aligned with analytics outputs.
• Map business needs to platform features across AEP Real-Time CDP, AJO, CJA, AEM Assets, Marketo, Workfront.
• Work with data, engineering, and architecture teams to validate feasibility and alignment.
• Support backlog with user stories and refinements for Adobe programs.
• Facilitate workshops and journey design sessions with client teams.

Skills

Digital Strategy

Business Analysis

Journey Mapping

KPIs & Metrics

Stakeholder Communication

Workshop Facilitation

Adobe Platform Familiarity

Data Interpretation

Tools

AEP RTCDP

AJO

CJA

AEM Assets

Workfront

Marketo

Job description

Blue Acorn iCi is seeking a Digital Strategy Consultant / Business Analyst / Journey Expert to bridge business intent and technical delivery across AEP powered programs. You will translate goals into actionable use cases, measurement plans, and requirements that inform Adobe Experience Platform configuration and activation.

You will partner with marketing, product, data, and engineering teams to ensure every customer journey is clearly defined, measurable, and ready for execution.